Limited Edition TVS Star City launched
A combination of many firsts is what the new Limited Edition StaR City from TVS Motor Company is all about. With all new refreshing graphics and seamless integration of colors...
A combination of many firsts is what the new Limited Edition StaR City from TVS Motor Company is all about. With all new refreshing graphics and seamless integration of colors that enhance its contemporary design, this limited edition TVS StaR City motorcycle will bear the signature of Indian cricket captain and brand ambassador Mahendra Singh Dhoni. The bike is being launched with a complete festive theme based advertisement, to complement the oncoming season.
“This limited edition StaR City motorcycle is unique. It is the first time that TVS Motor Company is releasing a specific, festive theme based advertisement. Another first is that this advertisement has been directed by award winning US based Indian film makers Raj Nidimoru and Krishna D K, makers of ‘Shor in the City’ and ‘99’. Yet another first is that brand ambassador Mahendra Singh Dhoni will feature in the advertisement along with his wife Sakshi. It is the first time that they have been cast together in any advertisement” said H S Goindi, President Marketing, TVS Motor Company.
According to Arun Pandey, President, Rhiti Sports Management (which manages Mahendra Singh Dhoni), the concept received optimistic response from Dhoni. “Ever since he started playing for the country, Dhoni has been associated with TVS. When I approached him with the idea of casting Sakshi in this advertisement, he was positive as he has always considered TVS as his family” he said.
“It was not an easy brief this time, both for us as well as for the creative agency, to marry toughness with festivity. We needed to bring in the element of toughness while portraying festivity, which is so much a part of our culture, especially during this time of the year” Goindi added. “We came up with this whole idea of depicting ‘toughness’ by way of Dhoni and his friends being able to re-erect an imposing statue of Ravan using rope harnesses for support and their StaR City motorcycles to provide the power, thereby enabling festivities to continue. The fact that we had Sakshi along with Dhoni was the cherry on the cake” said Anil Ralph Thomas, Regional Creative Director, McCann Erickson.
The bike also comes with the backing of the legendary StaR assurance, a five-year warranty, which asserts the top quality undertaking by the company and is available across the country at all TVS dealerships.
TVS Star City Plus User Reviews
- Best mileage bike with high performanceVery good mileage and comfort is great, nice stylish looks. The performance is best and smooth running, giving it's best in city and highway ride conditions, suitable for heavy traffic and conditions also very good pickup with less fuel usage, It's best for the fuel economy in all weather conditions.Read More1
- Hello iam Aabid Hassan from BaramullaI chose the bike because it was pocket friendly for me and full filled the criteria that i was looking for further the service stations were easily accessible for me. For the road conditions that i usually ride on its lightweight and smooth handling provided me a comfort which was better then other bikes of the segment. The ride was very good and comforting. I have been to a long ride around 200 kilometres away from my home to Sonmarg where for a long time the road was smooth but after I crossed Srinagar the road became bumpy but thanks to my bike the back pain came no where near which I had earlier experienced on my hero honda cbz. Yes absolutely. This bike is very good easily manageable in tragic which I usually ride in and if the road gets a bit off road it can carry you to your destination easily and safely. It's shockers are very good especially on the roads which are under construction.Read More4 8
- Perfect Blend of Style & PowerI select the Ather scooter because it's super fast. It is totally modern design, fantastic look, smart features, and friendly electric power. It promised a smooth ride and advanced technology that fit my daily commute super perfectly. The riding of the Ather 450X has been amazing, smooth acceleration, looks nice, great handling, and a silent motor. This scooter has a digital dashboard and it is best for night trips, effortless and enjoyable. Yes, I highly recommend the Ather to all. I love its new, stylish look, powerful everythink, and environmentally friendly electric scooter. Its smart features and efficient performance make it a top choice for city commuters.Read More1 10
- Ideal for Daily UseI wanted a dependable city bike with low running costs. Researching online and visiting showrooms, Star City Plus stood out for its fuel efficiency and ease of handling. The final decision was easy after a short test ride. Star City Plus is simple and practical. I can easily manage traffic and city roads, and the seat is comfortable. Mileage is impressive. It’s decent on highways, not very fast. Service staff are polite and responsive. I use the Star City Plus for daily office rides. It’s very comfortable and handles city traffic smoothly. Mileage is excellent, though top speed is moderate. On highways, it feels stable. After-sales service has been prompt whenever I needed support.Read More2 8
- Best Value in SegmentMy focus was on comfort, mileage, and durability. I compared options from Hero, Bajaj, and TVS. Star City Plus impressed with all features and its reasonable price. The purchasing process was even and I am happy with my choice. This is a dependable bike for city commuting. Comfortable seating, easy handling, and very good mileage. Highways are okay if you don’t need high speed. The after-sales service has always been helpful and approachable. The TVS Star City Plus is practical and efficient for daily commuting. It is a very comfortable seat, a smooth ride, and excellent mileage. Speeds on highways are okay for long trips. After-sales service is professional and provides timely support when needed.Read More4 2