Suzuki Scooters in India

Suzuki Motorcycle India Private Limited (SMIL) was set up after Suzuki parted ways with its erstwhile partner TVS Motors. The partnership between the Japanese two-wheeler giant and the Hosur based manufacturer lasted 19 years. As part of the agreement between TVS and Suzuki post the split it was mentioned that Suzuki will not enter the Indian market for a period of two and half years. Like Honda, Suzuki also entered the Indian market with a scooter. It was the Suzuki Access 125 that helped establish the J Read more...

Suzuki Motorcycle India Private Limited (SMIL) was set up after Suzuki parted ways with its erstwhile partner TVS Motors. The partnership between the Japanese two-wheeler giant and the Hosur based manufacturer lasted 19 years. As part of the agreement between TVS and Suzuki post the split it was mentioned that Suzuki will not enter the Indian market for a period of two and half years. Like Honda, Suzuki also entered the Indian market with a scooter. It was the Suzuki Access 125 that helped establish the Japanese brand in Indian market and it was among the top 5 selling scooters in the country. It did try its hand in commuter motorcycles but failed to make any improvements in its sales chart. Even the charm of Bollywood star Salman Khan who’s the brand ambassador for Suzuki India didn’t work among the masses to increase the sales number for the Japanese two-wheeler manufacturer. It started CKD operations in India with the Inazuma, 250c bike but owing to lack of sales it had to withdraw the product. The bike that changed the fortunes for Suzuki in the Indian market was the Gixxer. In the form of the Gixxer, Suzuki finally has an aspirational product in its portfolio and sales have only increased since then. It also started assembling the highly acclaimed Suzuki Hayabusa superbike in the Indian market which has reduced its pricing and more performance motorcycles are expected to be assembled in India.