Bajaj Pulsar coming with facelift

Legendary two wheelers company Bajaj Auto’s speculating to unveil the all new Bajaj Pulsar during the  first week of December to commemorate ten years of successful existence of Bajaj Pulsar’s launch. It was ten years back Bajaj had launched Bajaj Pulsar on Indian roads. According to Mr. Rajiv Bajaj, Managing Director, Bajaj Auto’s said, Company had launched its  first Bajaj Pulsar in November 2001 and is now speculating to come up with all new facelift of Bajaj Pulsar with improved engine performance. Mr. Bajaj further  added that this cosmetic change would be an enlarging step indeed after launch of DTSi bike.

According to Mr. Bajaj the latest technology used in designing new Bajaj Pulsar does not exist in any other motorcycle throughout world. He also hoped that company is also speculating to adorn the same technology also in Bajaj Boxer and Bajaj Discover bikes. Mr. Bajaj is of view that these innovations depicts the Bajaj’s vision of ‘innovation for mass consumption” which focuses on strategy of increasing their trade both in domestic as well as in International market.According to authentic sources of Bajaj Auto’s company identifies vast opportunities of increasing its  sales potential in countries like African continent, ASEAN and Latin America along with Brazil and for this company is intensively studying the two wheeler market trends in these countries.

Mr. Bajaj said that company focussed to expand its market in India and for this decided an intensive strategy which concentrated on doing one thing in a proper way i.e. focussing on improving the technology of Bikes manufactured by company. This also seems to be a better strategy in present scenario as at present there is very little market for Bajaj scooters in India. Bajaj Auto’s feels that India is one the most demanding two wheeler market in market and once if any product is highly acclaimed here by customers than it becomes easier for the  producers to launch them successfully in global market.