Harley-Davidson Offers Customers a Chance to Ride on the Iconic Route 66
Published On May 13, 2016 12:00 AM By Naveen Soni
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Harley-Davidson is giving a chance to a lucky rider to ride the legendary Route 66 across the US on its latest touring model.
American leisure motorcycle maker Harley-Davidson has started an interesting campaign- the Discover More, whose winner will get a chance to ride Route 66 across the US on Harley-Davidson’s latest touring model, with all expenses paid and $1,000 of spending money.
To enter the contest, a rider have to complete an extended test ride and book a Harley-Davidson motorcycle from the Dyna, Softail or Touring family at a Harley-Davidson dealership. Starting in May 2017 from Chicago, the 15-day guided tour will end in Los Angeles on 31st July 2016.
Commenting on the launch of the new contest, Pallavi Singh, director marketing, Harley-Davidson India said, “There’s nothing quite like motorcycle touring. It’s not about ripping along but about the journey and the wind in your face. And there’s no better bike to enjoy the ride and savor the moments than a Harley-Davidson. Route 66 evokes the romance and history of the great American road trip. We hope the lucky winner of the Discover More campaign will be able to soak in the open-road freedom and create memories of a lifetime.”
Established in 1926, Route 66 was a major highway for those travelling in the 1920s to 1960s before the Interstate Highway was built, especially during the Dust Bowl of the 1930s when many migrated to the West.
The guided Harley-Davidson tour retraces this path with stops at historic landmarks for deeper insights into the people and history of the USA. Travelling diverse landscapes through small town America, the beautiful Rocky Mountains, the Texas panhandle, the desolate Mojave Desert, and the awe-inspiring Grand Canyon, the ride will finish at Santa Monica Pier after about 3000 miles.
Other highlights include a visit to the Harley-Davidson museum in its hometown of Milwaukee, as well as stops at old trading posts with filling stations, motels, and diners along the scenic “Mother Road”.
