Harley Davidson Bikes in India

About Harley Davidson Bikes

Harley Davidson is among those two-wheeler brands that needs no introduction to most two-wheeler enthusiasts globally. The American bikemaker renowned for their cruiser bikes, and much popularity in Hollywood blockbusters made their Indian entry in 2009 an exciting event. Harley Davidson was among the first big bike manufacturers to set operations in India and the initial models were brought via the CBU (completely built unit) from USA. They remained a premium motorcycle brand for the following few years Read more...

Harley Davidson is among those two-wheeler brands that needs no introduction to most two-wheeler enthusiasts globally. The American bikemaker renowned for their cruiser bikes, and much popularity in Hollywood blockbusters made their Indian entry in 2009 an exciting event. Harley Davidson was among the first big bike manufacturers to set operations in India and the initial models were brought via the CBU (completely built unit) from USA. They remained a premium motorcycle brand for the following few years with the focus being on dealership expansion. Understanding the rise in demand, Harley decided to assemble the bikes in India in 2011 which helped them in pricing their products competitively. The CKD strategy worked for Harley as it went on to become the highest selling premium motorcycle brand in the Indian a distinction that it still holds. The turnaround product for the American bikemaker was the Street 750 that was launched at the 2014 Delhi Auto Expo. The Street 750 became the first Harley motorcycle to be manufactured in India and this enabled the two-wheeler giant to price the bike aggressively. The Street 750 continues to be the most affordable Harley Davidson bike globally and is exported in the Asian markets from the Indian manufacturing facility.