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    Harley-Davidson's Most Affordable Motorcycle Will Soon Cost More

    Irfan
    IrfanModified On Aug 02, 2023 12:05 pm IST
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    Published OnAug 02, 2023 12:01 pm IST
    Last Updated OnAug 02, 2023 12:05 pm IST
    6506 Views

    The 10,500-rupee price hike starts on August 4

    Hero MotoCorp has announced a price increase of Rs 10,500 for all variants of the Harley-Davidson X440, making it more expensive than its initial launch price. Check out the variant-wise prices below:

    Variants

    Introductory Price

    New Price

    Premium

    Denim

    Rs 2,29,000

    Rs 2,39,500

    Rs 10,500

    Vivid

    Rs 2,49,000

    Rs 2,59,500

    Rs 10,500

    S

    Rs 2,69,000

    Rs 2,79,500

    Rs 10,500

    (All prices ex-showroom)

    The X440 was initially introduced with an attractive introductory price of Rs 2,29,000 ex-showroom, with bookings starting at Rs 5,000. However, this offer is only valid until August 3, after which the bike will be available at the new increased prices.

    Upon its launch on July 3, the X440's introductory price seemed competitive, but its effect was only momentary. Triumph quickly outdid Harley-Davidson by offering its own 400cc liquid-cooled motorcycle at an even lower introductory price of Rs 2,23,000, limited to the first 10,000 customers. Even the post-introductory price of Rs 2,33,000 for the Triumph bike continued to present stiff competition for the X440, given its powerful performance and feature-rich nature.

    With the recent premium of Rs 10,500 added to the introductory prices, the top-spec S variant and the mid-level Vivid variants of the X440 are now Rs 46,500 and Rs 26,000 more expensive than the Speed 400. This increase may pose challenges for Harley-Davidson in competing with Triumph in terms of sales since affordability has been a key selling point for both these motorcycles from the beginning. Nonetheless, the X440 is designed to cater to budget-conscious buyers who want to experience the Harley lifestyle, and it is expected to maintain its niche market despite the price hike. Moreover, its rival, the QJ SRC500, remains cheaper than the X440's S-variant by Rs 10,500.

    The impact of this price increase on the performance of Harley-Davidson's most affordable offering in the market remains to be seen. As the market dynamics continue to evolve, it will be intriguing to observe how the X440 competes and fares against its rivals.

    2024 Harley Davidson X440 User Reviews

    • R
      renu on Apr 16, 2026
      5.0
      HARLEY DAVIDSON X440
      Bike is totally full of joy, I love to drive and there is no problem in bike and it's very less driving and overall bike is very good and no problem mileage is very good performance is very good comfort is very nice and the bike is with full accessories. And it is top model of 2024 and the maintenance is very low.
      Read More
    • A
      avinandan on Mar 24, 2026
      4.8
      The HD matters , I
      The HD matters, I am a Happy owner of Harley X440s edition. I have only used it for 4600 KM where i can happily review my bike with its features - It contents the crunch when it is needed, maneuvering is super easy in busy roads the mileage is as expected in a 400 cc bike. The matte black with orange logo surely a eye catcher.
      Read More
    • R
      reyansh on Nov 10, 2025
      4.8
      Bold Dream Made Real
      I got the Harley X440 because it was my dream to own a Harley. This one was finally in my reach. The look, the sound, the metal feel—it was all strong and bold. I wanted bike that feels big and powerful but not too hard to manage. The X440 feels heavy in the right way. It pulls smooth, and the engine sound is deep and proud. I take it for long highway rides, and it never feels tired. The seat is soft, and the balance is solid. It gives that true Harley charm without being too tough to handle in city roads. I’d tell people to go for it if they want real presence on the road. It feels special every time you start it. The power is smooth, and the comfort is great. It’s perfect for riders who love long rides. It’s a Harley you can actually use every day.
      Read More
      1 2
    • A
      akash on Sep 18, 2025
      5.0
      Crazy bike
      Yah bike bahut achcha hai yah bike ka mileage bhi bahut achcha hai iska looking dekhne mein pura ekadam villain jaisa lagta hai iski power ki baat karen to uska power bhi bahut achcha hai Sabse bike Alag karta hun bahut achcha hai per yah jab road per nikalta hai tab tab mur ke dekhte hain itna sahi bike hai
      Read More
      1
    • B
      bittu on Sep 18, 2025
      4.3
      Good but some defect company need to improve this
      I bought this bike in jan 2024 when it’s launched. I have almost 1.8 month to use this bike. I gave you the original review, as per look, mileage,sound everything is good. But when you not use someday bike. It’s creating problem to start. And then every day by day it’s going wrost situation. I changed battery 2 times in this duration 1.8 month. And when it start then you drive 10 km then it’s start normal in one click but when you again left bike 7 hour in rest position it will not start easly. This problem not comes in 6 month or 1 year uses. But after years problem comes.
      Read More
      1
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    Irfan
    Content Writer
    Irfan Kabeer is a freelance Content Writer with the CarDekho Group and an automotive journalist with over three years of experience reviewing vehicles and tracking industry.....Read more

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