Auto Expo 2023: All About MBP Before India Debut

Here’s all you need to know about the Italian brand

We recently brought you an exclusive about Italian brand MBP making its debut in India at the upcoming Auto Expo 2023, courtesy of Adishwar Auto Ride India (AARI). 

MBP bike(s) coming to our shores will be sold at Keeway and Benelli dealerships. Wondering what MBP is though? Well, here’re all the details about the two-wheeler maker.

Moto Bologna Passione or MBP was founded in 2022 by Keeway and as the name suggests, is based in Bologna, Italy. While the company is Chinese-owned, just like Keeway, its products feature modern Italian styling draped in a shade of red. Taking a page out of fellow Bologna-based Ducati’s handbook eh?

MBP makes use of Keeway’s R&D centre in Barcelona to design all its products, and thus, despite the company having its operational base in China, the two-wheelers rolling out with the MBP badge carry an Italian feel. The brand recently showcased what it had to offer the European market at EICMA 2022.

The MBP lineup consists of premium offerings like a 1,000cc ADV called the T1002V, a 300cc handsome maxi-scooter named SC300, a small streetfighter called the F125 and a true-blue sporty cruiser christened the C1002V.

In India, AARI looks all set to position MBP as a premium brand, and bring the M502N naked bike here. Once MBP is launched in India, AARI will have a total of six brands in India, after Benelli, Keeway, Zontes, Moto Morini and QJ Motor.