Hero MotoCorp to aim for a low-cost bike

Modified On Jun 3, 2020 05:30 PM By Mansi Malhotra for Hero HF Deluxe

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Hero MotoCorp has been making lot of space for itself in the headlines in recent times. Now the comoany is back in news because of reports that HMC is planning to target the low cost motorbike segment. This gives an indication that the company wants to get a fair amount of grip in each and every bike segment. In recent past HMC collaborated with Erik Buel Racing in order to manufacture performance bikes in the times to come. They further collaborated with the AVL engine manufacturers to produce their own engines. Even though Hero MotoCorp is the leader in India's two-wheeler market in terms of volumes, the company is not sitting back, aiming to further strengthen its grip in the Indian two wheeler market by making an entry into the low cost bike segment.

At present, the bike with the least cost that is manufactured by Hero MotoCorp is the Hero CD Dawn which is available for a price of Rs. 34,500 only. However, the company is aiming to further reduce the price range and produce bikes that would be priced somewhere in the range of Rs. 20,000 to 30,000. This step could turn out to be a major force in driving the company towards more success. There are reports that HMC has carried out numerous surveys and has identified that there is a very big group of buyers who desire to own a bike that would cost in the range of somewhere between Rs. 20,000 and 30,000. However, HMC needs to tackle few problems before it implements its plans. They have to see if they would be able to achieve the desired pricing as the costs incurred for the production and launching of bikes at the current cost backet are constantly rising. It now needs to be noticed whether this new anticipated model from HMC changes the commuting scene in the country's bike market.

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Mansi Malhotra