Honda Triumphs in Tamil Nadu

Honda Becomes the Market Leader For Two-Wheelers in the Southern State

It’s been a long time coming but now it is official that Honda Motorcycle and Scooter India Pvt. Ltd. is now the number one selling brand in the state of Tamil Nadu.

The company now commands 35 per cent of market share in India, out of which the southern states contribute to over 28 per cent. Their sales have grown exponentially this year. To put it simply one in every three two-wheeler customers is buying a Honda offering and India is its biggest market globally. The company now has set themselves a target of selling six million units this year (2017/18) which will give them a huge 20 per cent growth over the large existing market. This has been possible because of the tremendously successful Honda Activa, which still remains the highest selling scooter in India for over two years now. There has been a massive decline in the sale of mopeds and demand for scooters have reached an all time high. This has been possible due to development of better road infrastructure, co-usage among family members and increasing number of women entering the workforce.

Honda plans on capitalizing this shift from traditional bikes and overtake Hero MotoCorp as the biggest two-wheeler manufacturing company in India by 2020. In its attempt to capture the rural market Honda has launched the all new Cliq. The rugged scooter is powered by a 110cc Honda BS-IV HET (Honda Eco Technology) engine. It generates 8.03PS of power at 7000rpm, while generating 8.94Nm of torque. At 5500 rpm. This new kid on the block is sure to attract many potential buyers with its multi-utility functionality. It gets useful features like mobile charging, a wide floorboard, combi brake system, great under seat storage, additional load carrier and even block tread tires. However, the most impressive part of the scooter is its pricing. The Cliq comes at a price tag of Rs 42,499 which hugely undercuts most of the 110cc scooters on sale.