Like Your Custom Royal Enfield Bike, You Can Now Customise Your RE Gear Too
The brand has now introduced the ‘Make-It-Yours’ initiative to its gear and apparel range too
- For now, you can only customise helmets and t-shirts.
- It takes about 30 days to deliver your customised helmet and 15-20 days for t-shirts.
- Cash on delivery not applicable for custom apparel and gear.
Following the success of its ‘Make It Yours’ initiative on Royal Enfield motorcycles, the cult bike maker has introduced the same to Royal Enfield gear and apparel. For now, this initiative applies only to helmets and t-shirts, but expect the brand to expand it to other merchandise soon.
Under the new initiative, the brand claims there are more than 7,000 unique options to customise one’s helmet. Customisation can be done based on the shape of the shell, colour palettes, internal fabric options, decals, and visors, among others. One can also personalise a helmet by adding any text of their choice (up to 14 and 20 characters in the first and second row respectively).
As far as T-shirts are concerned, Royal Enfield claims there are over 15,000 ways to personalise with multiple colours, badges, diverse prints, and more. And like the custom helmets, one can add text up to 15 characters on the front and the back of the t-shirt, including license plate number and the bike model if one so wishes.
Prices start from Rs 3,200 for open-face helmets, Rs 4,200 for full-face helmets, and Rs 4,000 for the retro-themed Urban Trooper helmet range. The T-shirts start at Rs 1,250. Those who are interested can head to Royal Enfield’s official website and order. Cash on delivery isn’t applicable for customised merchandise. One will have to wait for around 30 days for the custom-made helmet and 15-20 days for the T-shirts.
All in all, this initiative is one of a kind in the Indian market. Royal Enfield will soon be introducing it to the dealerships. Interested buyers can head to a store and customise the gear as per their liking. In related news, we took the Royal Enfield Meteor 350 out for a spin, and came back quite surprised. Here's what we think about the 350cc cruiser. Another interesting piece of news is that the updated version of the Royal Enfield Himalayan is set to be launched soon. Check out more details in our exclusive report here.