New Norton 650-700cc ADV Bike Likely To Be Revealed In November: Yamaha Tenere 700 Killer?
It could also rival the upcoming Royal Enfield Himalayan 750
Quick News Highlights:
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Norton’s upcoming ADV to reportedly feature a 600–700cc twin-cylinder engine
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To rival Yamaha Tenere 700, Aprilia Tuareg 660, and KTM 790 Adventure
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Global debut in November 4, 2025, at EICMA
[UPDATE: Norton has officially teased their four upcoming bikes on its Instagram page]
Norton is reportedly gearing up to unveil a new mid-capacity adventure (ADV) bike at the upcoming EICMA 2025 show in Milan. The British marque, now under the ownership of TVS, reportedly plans to introduce four new bikes at the event. Among these, we already know that one of them will be the next-gen Norton V4 superbike. As to the rest of the models, it’s reported that one among them will be a middleweight adventure bike. Rumours of this engine platform started back in May this year, and now more information has been revealed. Here’s all you need to know:
Design And Build Quality
Norton is well-known to have picture-perfect design and quality, so we wouldn’t be surprised if the brand continued the same with the adventure bike. Expect it to have retro elements - perhaps something similar to the Royal Enfield Himalayan 750. This will be in stark contrast to its parent brand’s first adventure bike, the recently launched TVS Apache RTX 300.
Engine
According to reports, the new ADV will be powered by a 600cc to 700cc engine. This could be a heavily modified version of the parallel-twin liquid-cooled engine used in the Norton Atlas 650, which was cancelled shortly after its unveil in July 2018. If this turns out to be true, it will be similar to what Norton seems to be doing with the V4 superbike (by heavily upgrading the engine).
Rivals And Underpinnings
The new Norton ADV is reportedly being benchmarked against established middleweight adventure bikes like the Yamaha Tenere 700. The Tenere is known to have excellent off-roading capabilities thanks to the 21-inch front, 17-inch rear spoke wheels, long-travel suspension and light kerb weight. So expect a similar setup in the upcoming Norton bike as well. It will go up against the Honda XL750 Transalp, KTM 790 Adventure R, and the Suzuki V-Strom 800 DE. It will also rival the upcoming Royal Enfield Himalayan 750, which was recently spotted testing again.
What Else?
It’s also rumoured that a road-oriented version is on the cards, but we’ll have to wait and see. While none of the technical details are confirmed, we can expect the brand to put out teasers close to the unveiling date. As for its India launch, it might happen some time next year.