Piaggio Group Launches Vespa Elegante Special Edition
The premium scooter is priced at Rs 95,077, ex-showroom, Pune
European manufacturer Piaggio Group has launched a special edition scooter under the Vespa brand, the Elegante Special Edition. The new scooter adds to the already existing 150cc range - the SXL 150 and the VXL 150. Priced at a premium of Rs 95,077, ex-showroom, Pune, the brand aims to capture the high-end scooter market. The scooter comes with trademark Italian craftsmanship, aesthetic design and is intended to entice Vespa enthusiasts. Also read: Vespa 946 Emporio Armani And 70th Anniversary Edition Launched In India
The Vespa Elegante 150 CC features colour-coordinated twin leather-finished seats, tinted fly-screen and an exclusive ‘Elegante’ badge. The scooter is powered by a 150cc engine and comes with 12-inch alloy wheels wrapped in tubeless tyres. The scooter also comes with additional accessories like colour-coordinated helmet and all-round chrome guard kit with front bumper guard.
Commenting on the launch, Stefano Pelle, CEO and managing director, Piaggio Vehicles Private Limited (India) said, “Piaggio is delighted to offer to its fans in India, the stylish special edition Vespa Elegante 150 CC. The special edition Vespa Elegante symbolises Piaggio’s ownership of the premium scooter segment that the group has successfully created in the Indian market. With its classy yet modern designs, Vespa Elegante will be a proud possession of the Vespa enthusiast.”
As a part of its new global strategy, Piaggio Group is developing multi-brand flagship (Motoplex) stores in the principal metropolitan areas around the globe. The new Vespa Elegante Special Edition is available at all the Motoplex stores and Vespa/ Aprilia dealerships across India. The Motoplex Stores offer the group’s full range of products from the four brands- Piaggio, Vespa, Aprilia and Moto Guzzi. The special edition scooter is available in two colours- Beige Unico and Pearl White. Branded apparel, accessories and helmets are available at the Motoplex stores, at the Vespa / Aprilia dealerships across India.