Veloce Publishing released “Vespa - The Story of a Cult Classic in Pictures”

Veloce Publishing, a popular automotive book publisher based in Dorset, has released another new book, describing the history of a legendary two-wheeler. After giving us amazing books like "Lambretta Bible" by Pete Davies, the British publisher has came up with "Vespa - The Story of a Cult Classic in Pictures" by Günther Uhlig. The book is now available in the UK and US markets at £35 and $60.00 respectively. In India,  some e-commerce portals are selling this book with a price tag of around Rs. 3,887 (Price on Flipkart).

About The Book:

Vespas have split opinions ever since they first appeared on the scene. The members of one camp bemoan “those horrible things,” while those in the other camp develop a twinkle in their eyes. For some, it’s just another motor scooter, for others, a revelation, and, for a few, an entire religion. Born in the turmoil of the immediate postwar years, the Vespa grew up in the Swingin’ Fifties, came of age in the Golden Sixties, and remains immortal in the third millennium. 

Eighteen million Vespas have buzzed their way into the world since 1946. Stood end to end, they would form a line measuring 32,000 kilometres – 20,000 miles – in length. This is an almost inconceivable statistic, as with many things that transcend conventional measures and at some point achieve cult status. 

How did the little machine come so far? The answer is simple. The Vespa has always remained the Vespa, true to itself, and has what others lack: real character! The secret of the Vespa scooter’s success lies in its uniqueness, in the unmistakable sheet metal skin that, over the span of decades, has proven its versatility without ever abandoning its familiar face. Today, the Vespa shines forth like a lighthouse from the monotonous sea of industrial mass production. Nowhere else can one buy a factory-new legend.

Naturally, the Vespa’s success brings out the copycats, the freeloaders and the wannabes. Distributed throughout southeast Asia, scooter makers drape a plastic skin that bears a deceptively authentic resemblance to the Vespa shape, over a cheap tube frame, and bring it to market at a fire-sale price. The same is true for accessories of all types, from vehicle parts to scale model collectibles, and, unfortunately, to an increasing degree, Vespa literature. The Vespa is so “hip” that everyone wants a slice of its pie. Text is copied and disseminated without discretion; even mistakes, once they appear in print, are immediately passed along as gospel truth. Surprisingly, an Italian specialist publisher has shamelessly copied the serial number chart from Vespa mi` amore, neglecting to notice that in optical character recognition scanning a “B” might turn into an “8” and a “1” might become an “I.” No wonder, then, that with every newly released Vespa book, with every Vespa magazine article and with every “Vespa special edition,” the potential for the corruption of information grows. This book is intended to be the antidote to that corruption. 

As the pile of available illustrations began to take on frightening proportions during work on the latest edition of the classic title Vespa mi` amore, the concept of this book was born. That was it! The idea was born: the history of Vespa, from its beginnings to the present day, clearly arranged, understandable for all, and, above all, describing even the tiniest detail in an unprecedented form. An illustrated chronicle, with all the information needed for complete understanding. 

The author’s first task was to give structure to the enormous model range. The familiar arrangement by calendar year and engine displacement class had to be discarded, due to confusing overlap in the model proliferation. So too the classifications, adopted from the Anglophone world, of “wideframe,” “largeframe” and “smallframe.” These distinctions have never been recognised by the maker, Piaggio, and cannot be applied consistently to the automatic transmission model lines. Therefore, the only logical classification system is one based on similarly bodied models. The next task was to gather authentic illustrative material. ‘Overflow’ from earlier projects contributed to some extent, but the overwhelming portion has been assembled especially for this work, from sources across the globe. The result is a Vespa book, through and through – as unique as the Vespa itself, with illustrations that have never been seen before. It is a volume that lets the reader become immersed in the culture of Vespa and la bella vita.

About The Author:

Dr. Günther Uhlig has a fondness for the Mediterranean lifestyle, including the quintessentially Italian Vespa scooters. Early on, at the age of 16, he realised his childhood dreams of adventure and freedom by putting the backroads of France under the wheels of his Kreidler Florett moped and travelled all the way to Spain. Since then, travel and the sea have had a lifelong hold on him.

A tireless two-wheel enthusiast, this passion led him to have his travel photos published while still a student. Since the 1980s, he has been active as a freelance journalist in offroad and outdoor media, and has won numerous prizes for his photography.

Most recently, as a recognised Vespa authority, Günther co-authored the latest edition of the classic work on the same topic as this book, Vespa mi`amore.

Günther originally trained as a surgeon, however as the author of numerous travelogues and photo articles he is equally adept with scalpel or screwdriver.