Kidz Yamaha Safe Riding Science in Jamshedpur

After conducting a series of successful sessions across the country, India Yamaha Motor organized its Kidz Yamaha Safe Riding Science program in Steel City - Jamshedpur today for the school children of the city. The event was organised to educate young kids about traffic safety and proper riding techniques.

Attended by 120 students between the ages of 7-12 years of Loyola School, the program was imparted through classroom training as well as practical training sessions wherein the students were taught the basics of road safety, importance of riding gear and also how to ride a bike with the Yamaha TTR 50 and PW 50 bikes for kids. The children learned these techniques from Yamaha licensed trainers.

The initiative focused on inculcating safe riding habits that would contribute to raising traffic safety awareness among local communities and not just Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement". Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding. The company has also prepared a short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.

Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Kolkata Chennai, Pune, Nagpur, Guwahati, Lucknow, Vizag, Varanasi and Goa.  Overwhelmed by the public response everywhere, Yamaha is taking this initiative to the inner parts of the country and hopes that it will go a long way in inculcating safe riding habits among everyone who has a passion for biking.

Presently, Yamaha's product portfolio includes Yamaha VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Yamaha FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), Yamaha YZF R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Yamaha Crux (106cc).