TVS To Focus On Premium Segment; Akula 310 Coming This Fiscal
TVS Motors wants to establish itself as a major player in the premium bike segment, with the launch of the Akula 310 before the end of the current fiscal.
TVS Motors wants to establish itself as a major player in the premium bike segment, with the launch of the Akula 310 before the end of the current fiscal.
TVS Motors is one of the leading two-wheeler manufacturers in the Indian market and has an impressive share in the mass segment. It doing well in the premium bikes market as well with its Apache series, having three bikes on offer at present. Now, TVS wants to establish itself as a major player in the premium segment with a significant market share. The next step of the company on this course will be the launch of its new flagship, the Akula 310, before the end of this financial year i.e. March 2017.
Currently, the Apache RTR 200 4V, which was launched this year and is performing well in its segment, is the flagship model from TVS. Commenting on its success, Arun Siddharth, vice-president, marketing (motorcycles) of TVS Motor, said, "The youths in cities are looking for bikes that have power, style quotient, and innovative design. Premium bikes above 150 cc meet these aspirations. The response to our new Apache RTR 200cc reflects this growing penchant. Currently, we sell 4,000 units of the Apache RTR but we expect the volumes to move up to 8,000 units in the coming months and will reach 10,000 units in the season."
Confirming the launch of the TVS Akula 310, Siddharth revealed that the first bike developed under the TVS-BMW alliance will enter the markets before the end of the running financial year. He also said, "Even though both the companies will be using the same platform, each one of us will have our own approach to design and development of the products."
The TVS Akula 310 was first showcased at the 2016 Auto Expo as a racing concept and its production model is expected to be much similar to that. The bike is based on the upcoming BMW G 310 R that has been already been unveiled and is all set to hit the markets anytime soon. Both are powered by a new 313cc single-cylinder DOHC engine mated to a six-speed transmission. The liquid-cooled motor makes a maximum power of 34PS and peak torque of 28Nm for the G 310 R, and we believe that it will remain unchanged for the TVS bike as well.
The Akula 310 gets a revised trellis frame with a new subframe but shares most of the components with its streetfighter sibling, such as the swingarm, suspension setup, and wheels. Unlike its concept model, the production bike is expected to be a sport tourer instead of a track-focused machine. Which means the clip-ons will be raised a bit and there will be an arrangement of comfortable seating on the bike for two. The TVS Akula 310 is expected to be priced near the Rs 2 lakh mark, which sounds pretty aggressive with respect to its competition.
TVS Apache RR 310 User Reviews
- buy this if you are a studentBest bike in segment to buy if you are looking for a super bike features in a low budget. The bike comes with a lot of features which had never been seen in this price range and the main thing is it's adaptive cruise control is the cherry on top. I want to say but this as soon as possible, contact dealer through Bikedekho, as they really provide you nice emi offers and discounts on the bike.Read More2 1
- Super Bike in 310 segmentTVS Apache RR 310 is a fantastic bike for city and highway both. I have used it for 2 years and the performance is superb. The riding posture is sporty but not too aggressive for daily use. Mileage is around 28-30 kmpl in city and 35 on highway which is good for a 310cc. TVS service cost is reasonable compared to KTM or BMW. Parts are easily available in Pune. Features like glide through technology, ride modes and digital console are very useful. Only issue is pillion seat is not comfortable for long rides. Overall build quality and handling is excellent. Highly recommended for beginners who want a sports bike feel. Best bike in this segment under 3 lakhs.Read More2 1
- RR 310. Bought in 2019. 30k km.This Apache RR310 is a masterpiece. It’s shark inspired looks still turns heads. Superb performance and agility. Surprisingly comfortable with the upright riding position. Maintenance costs are reasonable for a 310cc. Overall a top tier bike for city riding as well as touring. Maintains 100 kmph cruising speed easily and pushes you to go faster.Read More1
- Best machine in the segmentHi i am writing this review to tell you about my store with the Tvs apache 310 RR that to an special edition called BTO it is the best bike i can own in my journey of biking, it is at the top notch best bike. Like positive are that this bike will give more mileage when compared to other bike in the same segment and also its looks are the best in the segment and i love it when it comes to riding even beginners can consider it. I will recommend whole tvs line up to all of my family and friends to go with tvs in terms of service and product i'm completely satisfied with my bike to go on long rides like city to city i ride in one stream.Read More3 3
- The Roar of the Apache Rr310The bike is very good for beginning. I started my riding journey from this bike. This beast give the ideal knowledge and power of big bikes and can achieve a good skill of driving. I ride the bike like 1200km in one stretch without any compliant. I love the machine and the electronics provided by the company. This bike easily achieve 150kmps without any worth and doesn’t wobble and the corners are very smooth while cornering and for a while it’s just a starch. It will pull you up and handling is favourable and the engine is too much refined in the segment, it offers with BMW engine and I have installed a air filter for better performance (k&n).Read More1