Yamaha to increase its rural market share

Major two-wheeler players of Indian auto market, India Yamaha Motor is planning to establish its strong position in the rural market. The company is targeting to increase its sales to double digit in rural market by the next 5 years. The fully owned Indian subsidiary of the Japanese giant Yamaha sold 2.2 lakh two-wheelers in the Indian auto market last year. Now, the company is expecting to grow its total sales by up to 30 percent in the current calender year. Besides, India Yamaha Motor intends to open 1,000 new outlets in sub-urban and remote areas of the country by 2014. Pankaj Dubey, National Business Head of India Yamaha Motor said,"We will focus to strengthen our presence to continue growth in the rural market. The company has seen till now a good sales in big cities of Urban areas. The rural two-wheeler market is not fully used and hence gives a large growth potential, he added. The company is also planning to introduce its new 125cc bike, Yamaha SZ soon in India. It will also suppose to increase its sales volume in the rural areas. On the other hand, world's major sports bike player, Ducati motor has launched its most popular Ducati Monster in the Indian auto market.