TVS’ EV Plans Reveal Three-pronged Attack With Compliance From BMW And Norton
Multiple new EVs are expected to arrive from TVS and its partner in the space of 24 months
Multiple new EVs are expected to arrive from TVS and its partner in the space of 24 months
TVS has ambitious plans for EVs in the future and its alliance with BMW Motorrad will help expand its field of view. In a recent interview, Sudarshan Venu, Managing Director, TVS Motor Company, shared the company's vision for EVs with both two- and three-wheeler products in mind.
The strategy is threefold and will result in new electric products from TVS, others built in conjunction with BMW; and Norton will be there to target the premium side. 
TVS has recently launched the updated iQube e-scooter in three variants, with the top model claiming a range of 145km from a single charge. It is well known that TVS is setting up a subsidiary firm that will focus purely on electric vehicles with output in the 5-25 kWh range. This will include two- and three-wheelers.
On the slightly premium end will be an EV developed with BMW Motorrad. It will be a sub-15 kWh product and could be more performance focused than TVS’ own lineup. This could perhaps be a motorcycle and not a scooter as it would allow BMW, and TVS, to tweak certain components to make a number of products, just like the 310s.
Finally, with Norton, the plan is simple - target the luxury market. Norton is a heritage brand in which TVS has shown substantial interest with multiple rounds of investment. In April, news broke that Norton was working on an electric superbike thanks to the Rs 985 crore investment from TVS. This electric superbike will be the top-drawer electric offering in TVS’ portfolio.
Let’s not forget that TVS is an investor of Ultraviolette Automotive and has also acquired Swiss E-Mobility Group, and Ego Movement, which are forerunners in EV technology. These alliances promise an exciting future for e-mobility in the country.
(Source)
TVS iQube User Reviews
- Best scooterek modern aur eco-friendly electric scooter hai jo aaj ke samay ke liye bahut hi useful vehicle maana jata hai. Yeh scooter khaas taur par un logon ke liye design kiya gaya hai jo pollution ko kam karna chahte hain aur petrol ke badhte daamon se bachna chahte hain. Iska design simple, stylish aur attractive hai, jo har age group ke logon ko pasand aata hai. TVS iQube me powerful electric motor di gayi hai jo smooth aur noiseless ride provide karti hai. Iski top speed lagbhag 78 km/h tak hoti hai, jo daily city commuting ke liye kaafi hai. Is scooter ki sabse badi khasiyat iska smart technology features hain, jaise ki digital display, smartphone connectivity aur navigation support. Isme lithium-ion battery use hoti hai jo ek baar full charge hone par lagbhag 100 km tak chal sakti hai, jo roz ke kaam ke liye perfect range hai. Charging bhi kaafi convenient hai kyunki ise ghar par hi easily charge kiya ja sakta hai. Safety ke liye isme regenerative braking system, strong body aur LED light.Read More12 11
- Tvs iqube review for next buyersI like the looks and already tried tvs bike so like this brand and the mileage is also very good in this as it is good and my family also like the looks of this scooty so we choose this and very I am very much satisfied with the quality it gives. As about the mileage it is good as it's around 85 km and and the comfort it gives is too good as I also have activa 6g but I feel very comfortable in this. The negative I find is that the accessories are not available at the showroom very difficult to find it's accessories. Yes I highly recommend this scooty as this is far better than the cheap electric scooty that are available in the market. I recommend this to the people who look for looks. Design and mileage. If you want features than there were ather, Ola, vida etc are there but look wise it is bestRead More13 23
- This New Year 2026,get your money saving machine.Because it has good range in city as well as in highway ride or a journey, with good linear performance and comfort. The ride quality of this scooter is very well and its efficiency is the best in the entire category. And the pricing of this scooter is also a good factor to buy it. It gives me easily 115 kms range in both city and highway riding. I was travels many times with my Tvs iQube 3.5 kwh scooter from my Home which id located in Srinagar Garhwal to my Village which is approx 47 km in single side with unconstructed road about 4-5 km and it performs fantastic with comfortable ride. There is only one negative point for me is Its take a little bit more time while charging, this could have been better. If your daily travels is more than 80 km than you should definitely buy Tvs iQube 3.5 kwh variant. Because its battery last more than 110 km range. Or if your daily travel is less than 60 km still it is best choice for you because you charge it.. It last almost a week in this case. And have good practicality of 32 L boot space.Read More6 32
- Soundless AircraftIt is the first EV i saw on the road. I have been watching for more than 4 years. I like the way it has been designed, comfort and safety. More over the brand name and my dream to buy the vehicle. To be part of the carbon free world. Very smooth. The head light projection is very good while riding during the night time. Leg space is comfortable. The boot space also very large to keep more items. usually in petrol vehicle the heat generated accumulates in the thing inside the boot area. Now no problem. Definitely i will recommend the bike to my friends and relatives. So far 7 numbers of friends and relatives bought this bike based on my recommended. My relative shared his experience after buying the bike. More convenient for lock trip and to my office.Read More7 14
- All is wellBest bike I had. Then after a test drive I was fully satisfied with the model looks, driving it was pleasure . Was a bit hesitate with average as I purchased the base model. But it was wow it's almost 70 km running in one charge with base model. Really best at all angles. Ride is very nice as compared to other bikes ev. I have another ev also . Really the balancing and the built quality of vehicle is very best. My wife started travelling on iqube, left her car for city driving. Best bike in all fields. Weather in build quality, riding pleasure , average maintenance. I am using it from 2 years . Zero maintained. Not a single issue or problem can say. Premium drive feeling. should go for the iqube, if planning for ev.Read More4 15