TVS Motor Company Acquires Swiss E-Mobility Group
The Hosur-based bikemaker has brought 75 percent stake in the conglomerate
The Hosur-based bikemaker has brought 75 percent stake in the conglomerate
TVS Motor Company has acquired a majority 75 percent stake in Swiss E-Mobility Group AG (SEMG), a leading e-bike conglomerate in Switzerland while the remaining 25 percent would be acquired next year. This is the second e-bike company under TVS, after acquiring Ego Movement, another Swiss e-mobility company, in September 2021.
SEMG has presence in the DACH region (Germany, Austria, and Switzerland), and has brands like Allegro, Zenith, Simpel, Cilo and ELFEi, building a variety of e-bikes including hardcore MTBs and classics. By buying the majority share in this company, TVS gains access to SEMG-owned two online platforms and 31 physical stores. TVS intends to use the omni-channel 'M-Way' dealership network and expand it to other European markets, as well as markets where TVS has already established itself. This acquisition not only strengthen's TVS' global presence but also establishes it in last-mile mobility solution.
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So, why is a bikemaker suddenly investing in e-bikes? Well, this could very well be the first step towards establishing itself in the electric mobility business in the European market. Not only does TVS now have two e-bike companies under its umbrella, but with the BMW Motorrad-TVS merger now working on new EVs, the Indian bikemaker will cater to a wider audience in Europe.
Furthermore, with a new sub-brand being set up by TVS for electric vehicles, we can expect the new products to be introduced in the European market under this brand. And now with four allies in Europe, establishing a strong dealership network would be a tad easy for the Indian company. This is more of a long-term strategic business move that will help TVS build a strong base in electric mobility as a whole. Later, it will help TVS to make use of the dealership network for its future electric two-wheelers, including electric bikes and electric scooters.
So, will we see TVS step into the e-bike business in India? Yes, TVS has confirmed that the e-bikes from key brands will comes to India in the second half of this year but expect them to come at a premium. TVS has also promised six new EVs in two years, including a commercial e-scooter that was spotted testing last year.
TVS iQube User Reviews
- Best scooterek modern aur eco-friendly electric scooter hai jo aaj ke samay ke liye bahut hi useful vehicle maana jata hai. Yeh scooter khaas taur par un logon ke liye design kiya gaya hai jo pollution ko kam karna chahte hain aur petrol ke badhte daamon se bachna chahte hain. Iska design simple, stylish aur attractive hai, jo har age group ke logon ko pasand aata hai. TVS iQube me powerful electric motor di gayi hai jo smooth aur noiseless ride provide karti hai. Iski top speed lagbhag 78 km/h tak hoti hai, jo daily city commuting ke liye kaafi hai. Is scooter ki sabse badi khasiyat iska smart technology features hain, jaise ki digital display, smartphone connectivity aur navigation support. Isme lithium-ion battery use hoti hai jo ek baar full charge hone par lagbhag 100 km tak chal sakti hai, jo roz ke kaam ke liye perfect range hai. Charging bhi kaafi convenient hai kyunki ise ghar par hi easily charge kiya ja sakta hai. Safety ke liye isme regenerative braking system, strong body aur LED light.Read More12 11
- Tvs iqube review for next buyersI like the looks and already tried tvs bike so like this brand and the mileage is also very good in this as it is good and my family also like the looks of this scooty so we choose this and very I am very much satisfied with the quality it gives. As about the mileage it is good as it's around 85 km and and the comfort it gives is too good as I also have activa 6g but I feel very comfortable in this. The negative I find is that the accessories are not available at the showroom very difficult to find it's accessories. Yes I highly recommend this scooty as this is far better than the cheap electric scooty that are available in the market. I recommend this to the people who look for looks. Design and mileage. If you want features than there were ather, Ola, vida etc are there but look wise it is bestRead More13 23
- This New Year 2026,get your money saving machine.Because it has good range in city as well as in highway ride or a journey, with good linear performance and comfort. The ride quality of this scooter is very well and its efficiency is the best in the entire category. And the pricing of this scooter is also a good factor to buy it. It gives me easily 115 kms range in both city and highway riding. I was travels many times with my Tvs iQube 3.5 kwh scooter from my Home which id located in Srinagar Garhwal to my Village which is approx 47 km in single side with unconstructed road about 4-5 km and it performs fantastic with comfortable ride. There is only one negative point for me is Its take a little bit more time while charging, this could have been better. If your daily travels is more than 80 km than you should definitely buy Tvs iQube 3.5 kwh variant. Because its battery last more than 110 km range. Or if your daily travel is less than 60 km still it is best choice for you because you charge it.. It last almost a week in this case. And have good practicality of 32 L boot space.Read More6 32
- Soundless AircraftIt is the first EV i saw on the road. I have been watching for more than 4 years. I like the way it has been designed, comfort and safety. More over the brand name and my dream to buy the vehicle. To be part of the carbon free world. Very smooth. The head light projection is very good while riding during the night time. Leg space is comfortable. The boot space also very large to keep more items. usually in petrol vehicle the heat generated accumulates in the thing inside the boot area. Now no problem. Definitely i will recommend the bike to my friends and relatives. So far 7 numbers of friends and relatives bought this bike based on my recommended. My relative shared his experience after buying the bike. More convenient for lock trip and to my office.Read More7 14
- All is wellBest bike I had. Then after a test drive I was fully satisfied with the model looks, driving it was pleasure . Was a bit hesitate with average as I purchased the base model. But it was wow it's almost 70 km running in one charge with base model. Really best at all angles. Ride is very nice as compared to other bikes ev. I have another ev also . Really the balancing and the built quality of vehicle is very best. My wife started travelling on iqube, left her car for city driving. Best bike in all fields. Weather in build quality, riding pleasure , average maintenance. I am using it from 2 years . Zero maintained. Not a single issue or problem can say. Premium drive feeling. should go for the iqube, if planning for ev.Read More4 15