Honda’s Joy Club Customer Loyalty Program Adds Over 2 Lakh Members

Modified On Mar 20, 2019 By Niraj Kakade for Honda Activa 5G

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‘Joy Club’ membership costs Rs 299 (excluding GST) and is valid for three years.

Offers benefits like discounts on spare parts, free bike wash and more.

The 2 lakh mark was achieved in less than two months of its debut.


Honda Motorcycle & Scooter India rolled out its first-ever loyalty program called the ‘Joy Club’ in October 2018, during the festive season. For a fee of Rs 299 (valid for three years), members can avail benefits ranging from discounts on spare parts, free vehicle washes and more. 

And now, just two months later, the company has announced that the mobile application has amassed over 2 lakh members.  Here’s Honda’s official press release on the achievement - 


Press Release - 

New Delhi, December 5, 2018: Delighting the ever-growing customer base, Honda Motorcycle & Scooter India Pvt. Ltd. today announced it crossed 2 lakh plus registrations for its unique customer loyalty program ‘Honda Joy Club’ since its launch in October 2018.

‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry!

With the aim of elevating customer delight, now Honda Joy Club has crossed 2 lakh plus registrations in less than two months!

Speaking on the occasion, Yadvinder Singh Guleria - Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Joy Club goes beyond conventional customer loyalty programs – it is 100 per cent digital, offers the privilege of vast choices and it allows redemption of Honda currency at different touchpoints through multiple alliances.”

India is leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families.

Honda Joy Club: The biggest & 1st digital loyalty program in the history of 2W industry

Unprecedented concept - More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)

Unparalleled Scale - From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!

Unmatched Benefits - Instant Gratification for customers, more than 7 times the enrolment fee!

Joy Club membership - Open for both new as well as existing 39 million customers

Fly high with Honda - Get Joy Club membership at just Rs. 299 (exclusive of GST) for three years


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