Yamaha Celebrates Zippy's First Birthday with the kids and women of Nirmal Chhaya
Under its ‘Safety First’ campaign, Yamaha Motor India Sales Pvt Ltd had launched its first-of-a-kind Yamaha Children Safety Program (YCSP) last year. Through this...
Under its ‘Safety First’ campaign, Yamaha Motor India Sales Pvt Ltd had launched its first-of-a-kind Yamaha Children Safety Program (YCSP) last year. Through this initiative, Yamaha’s aim was to target the kids and bring in the change in the society and encourage safe and responsible riding. The campaign was launched along with its brand mascot ‘Zippy’ to promote the initiative. The maiden brand mascot, Zippy, was created to arouse interest among children about the program and accomplish a connect with the kids. To mark the first anniversary of Zippy, Yamaha Motor India Sales, today, organized for a funfilled program at Nirmal Chhaya home for women and children. On this occasion the company also organized its YCSP programme for young girls under 18 years of age as well as Riding training sessions for women above 18 years of age.
Commenting on the occasion, Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt Ltd said, “Since, we were to celebrate the first birthday of our brand mascot, Zippy; we concluded on celebrating it with the very strong girls of Nirmal Chhaya and give them a reason to smile and have a good time. We also organized the YCSP activity for the kids to educate them about crucial road safety measures and basic riding training for women above 18 years of age. This is all in view of the fact that Zippy is all about connecting with children and educating them about the nuances of safe riding and good traffic observance.” In 2014, Yamaha organized its YCSP activity at around 706 schools in India, with more than 242,000 students participating. The activity covered 121 cities across the country.
Nirmal Chhaya, a children’s home, operates under the Ministry of Women & Child Welfare Act. It’s an all-girls home catering to girls in the age group of 0-18 years who are destitute, abandoned, neglected, orphaned but an alive, survivor lot with capacities and talents. Currently, it looks after about 200 girls. All round care – Physical, Education, Diversion and Rehabilitation are taken care of by the Home through the Ministry`s initiative and Public Private Partnerships.
Yamaha RayZR 125 Fi Hybrid (2020-2026) User Reviews
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