Yamaha bike sales registers 58.7 percent growth in India

India Yamaha Motor has registered a sales growth of 58.7% in India in May 2011. The company sold 27,959 units compared to 17,614 units sold last year. The export also rose to 10,853 units in May 2011 compared to 7,419 bikes exported in May 2010. Meanwhile, the overall sales stood at 38,812 units in May, 2011 compared to 25,033 units in May, 2010 registering a growth of 55%.

Yamaha has around 15 models in India including 1,679cc bike Yamaha VMAX, Yamaha MT01 (1,670cc), Yamaha YZF-R1 (998cc), Yamaha FZ1 (998cc), Yamaha Fazer (153cc), Yamaha FZ-S (153cc), Yamaha FZ16 (153cc), Yamaha SZ, Yamaha SZ-X & Yamaha SZ-R (153cc), Yamaha YZF-R15 (150cc), Yamaha SS125 (123cc), Yamaha YBR 125 (123cc), Yamaha YBR 110 (106cc) and Yamaha Crux (106cc). The upcoming Yamaha bikes include Yamaha Bws, Yamaha Jogr, Yamaha Nouvo, Yamaha Yzf R125 and Yamaha Yzf R6.

The company credits the increase in sales growth to new product offerings and novel marketing initiatives. Speaking on the encouraging results, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “We are seeing good sales growth this year and expect the momentum to continue for the rest of the year. Our recently launched refreshing FZ series has got a great response from our esteemed customers and our SZ series is helping us equally in boosting our sales in their respective segments. This is the direct results of efforts we have been making to connect with our target customers through various marketing initiatives like the Sales and Service camps, Yamaha Fiesta, R15 One Make Race Championships and other youth centric sports events that directly relate to their interests and passion in life.”

The brand has also set its eyes on the game of Football as it has exclusively organized the Yamaha ASEAN CUP U-13 Football 2011 for the first time in India.  The tournament was being held from May 15 – 28, 2011 and witnessed participation from 120 players & 8 teams from Pune, Nagpur, Kerala, Kolkata and Assam. The Tournament winner- Team Kolkata will be representing India at the third Yamaha ASEAN Cup U-13 Football Finals to be held in Thailand from July 15-17, 2011. The participants will comprise of 6 teams from 5 Asian countries namely- India, Thailand (2), Indonesia, Vietnam & Malaysia.