Royal Enfield Bullet 350 Gets New Colour Options
The Chennai-based manufacturer has also reduced the service intervals for the Classic, Bullet and Thunderbird range!
- The new colour options are based on the Royal Enfield Bullet 350 and Bullet 350 ES.
- The new bikes are more affordable than the older variants by around Rs 9,000.
- While the updates are mostly cosmetic, there’s a small change in the underpinnings as well.
Royal Enfield has introduced new colour options for the legendary Bullet 350 as well as the Bullet 350 ES. The Bullet 350 gets three new colour options - Sapphire Blue, Bullet Silver and Onyx Black - all of which are priced at Rs 1.12 lakh (ex-showroom Delhi). Compared to the already-existing black colour option, these bikes are more affordable by Rs 9,380.
The Bullet 350 ES, on the other hand, gets three options as well - Jet Black, Regal Red and Royal Blue. They are priced at Rs 1.27 lakh (ex-showroom Delhi) and are less expensive than the older colour options (black, maroon & silver) by Rs 8,921.
The Bullet 350 lacks an electric starter and if one picks the new colour options, they will get Royal Enfield stickers on the fuel tank instead of the chromed-out 3D emblem. Royal Enfield has done away with the hand-painted pinstripes as well in a bid to cut costs. The side panels get a black treatment instead of chrome. While the engine fins are blacked-out, the engine head and the casing retains the metallic finish.
As for the Bullet 350 ES, opting for the new colour options gets you a matte black finish on the powertrain. Interestingly, unlike the already-existing colour models, the new variants based on the Bullet 350 ES get traditional rear shock absorbers instead of the gas-charged units. The front end gets the same telescopic fork as the rest of the variants.
All the bikes feature blacked-out spoke rims and the brakes include 280mm front disc with single-channel ABS and a 153mm rear drum. The newly-launched colour options are more affordable than the older colours. This should help both bikes appeal to more budget-conscious buyers.
In a bid to reduce the maintenance costs, Royal Enfield has also announced that it will follow new service processes and technology along with the usage of new semi-synthetic oil for all the bikes with Unit Construction Engine (UCE). This includes the Classic, Thunderbird and the Bullet range. With these initiatives, the brand claims that the maintenance intervals have been reduced from three months or 3000km to six months or 5000km. The oil change interval has also been increased from six months or 5000 km to 12 months or 10,000 km. Royal Enfield claims that over a period of three years, the cost of service will go down by an average of 40 per cent! This should make the bikes a lot easier to live with.
In addition to this, the cult bikemaker has also announced the launch of 250 touch points across Tier II and Tier III cities. Called Royal Enfield Studio Stores, these showrooms house the brand’s entire portfolio along with accessories and motorcycle service as well. The primary difference between these touchpoints and regular dealerships is that these stores are spread around 500-600sqft of area and will offer better accessibility to prospective customers who are living in smaller cities.