Kawasaki Sells More Than 1,300 Units Of Ninja 300 ABS
The locally-assembled Ninja 300 has sold an average of around 130 bikes per month since launch
- Kawasaki India had launched the heavily localised Ninja 300 ABS on July 20 last year.
- While deliveries started around August, more than 1,300 units of the Ninja 300 has been sold since then.
- The new Ninja 300 has become a popular model since it was launched with a price cut of Rs 62,000.
Last year, Kawasaki India had launched the 2018 Ninja 300 with ABS. Its USP, though, was not the inclusion of ABS but the massive price drop from the previous Rs 3.6 lakh to Rs 2.98 lakh (ex-showroom, India). This price drop of Rs 62,000 was made possible due to the heavy localisation of components. That move not only reduced the bike’s ex-showroom price but also the cost of spares. The fact that the Ninja 300 ABS is the most affordable faired motorcycle with a parallel twin motor helped improve the bike’s sales volumes.
Since deliveries commenced in August last year, Kawasaki has sold 1,300 units of the Kawasaki Ninja 300. It means over the past 10 months, Kawasaki has on an average sold around 130 Ninja 300’s every month. According to Kawasaki, they sold 80-90 units of the non-ABS Ninja 300 per month. The new bike then sees a substantial hike in sales volume.
Also read: Kawasaki Ninja 300 Road Test Review
The Ninja 300 has been a popular bike among enthusiasts given its styling and sweet-sounding 296cc liquid-cooled parallel twin motor that delivers 39PS and 27Nm of torque. The new Ninja 300 ABS’ engine and chassis continue to be brought to India from Thailand via the CKD route; large components like the body panels, wheels and tyres have been localised. In fact, the Thai-spec IRC tyres have been replaced by locally sourced MRF Zappers.
Kawasaki has been tight-lipped about plans to localise its other bikes like the Z650 and Ninja 650. We, though, feel that it is a strong possibility considering the success they’re having with the localised Ninja 300 ABS.