Hero MotoCorp Tallies 10,000 Unit Sales Post Lockdown

The company has opened up about 1,500 dealerships, which contribute to 30 per cent of its total domestic sales

• Hero MotoCorp resumed production on May 4 after the government eased lockdown restrictions.
• The manufacturer has been dispatching motorcycles to dealerships since May 7.
• The company has also issued a ‘Restart Manual’ to all its dealerships and distributors covering all the aspects of social distancing and safety norms.

The coronavirus lockdown restrictions have been relaxed to a certain extent thanks to new regulations announced by the government. In compliance with these regulations, Hero MotoCorp has resumed its activities. In fact, the company has chosen to strategically open up dealerships that offer the maximum amount of sales. Keeping this in mind, Hero MotoCorp has opened up around 1,500 dealerships. They contribute around 30 per cent of the brand’s total domestic sales. 

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This seems to have worked very well for the brand as it claims to have tallied around 10,000 unit sales of two-wheelers post lockdown already. It goes to show that the demand still very much exists wherever restrictions have been lifted. One of the reasons could be the fac.t that most of Hero MotoCorp’s products are an essential commodity of sorts serving the customers a means of no-nonsense mode of transportation that can go point A to point B with the least amount of fuel. They’re more of a necessity than a luxury and this has reflected well in the bikemaker’s business. Hero MotoCorp has also actively providing support to the authorities in fighting the pandemic. In fact, it donated 60 modified Hero Xtreme 200R ambulances to help health workers gain access to rural areas where a full sized ambulance cannot reach. Coming back to the brand’s resumption of activities, here’s its official release:

Press Release:

HERO MOTOCORP SWIFTLY RESUMES RETAIL BUSINESS WITH STRICT SAFETY GUIDELINES

• OVER 1500 RETAIL OUTLETS OPENED ALREADY
• RETAIL SALES CROSS 10,000 UNITS SINCE RE-OPENING
• COMMENCES WHOLESALE DISPATCHES FOR THE FIRST TIME IN FY’21
• SHARES RESTART MANUAL WITH DEALERS IN 12 LANGUAGES

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has commenced its retail operations with the re-opening of more than 1500 customer touch-points including authorized dealerships and service centers. These outlets contribute to around 30% of the Company’s total domestic retail sales.

10,000 units of motorcycles and scooters have already been sold since the reopening of these customer touch points. Keeping the safety and wellbeing of everyone as top-most priority, the Company has issued a Restart Manual to all its Dealerships, Service Centers and Parts distributors. Hero MotoCorp also commenced vehicle dispatches from its manufacturing facilities for the current fiscal year (FY’21) on Thursday, May 7. All of Hero MotoCorp’s manufacturing facilities across the globe had halted operations since March 22 as a precautionary preventive measure against COVID-19. On May 4, Hero MotoCorp became the first two-wheeler manufacturer in the country to resume operations after it reopened three of its manufacturing plants at Dharuhera and Gurgaon in Haryana and Haridwar in Uttarakhand.

In addition to sharing the restart manuals with dealer partners and parts distributors, Hero MotoCorp has also conducted intense training programs though webinars reaching to 700 internal sales, after-sales employees and over 7000 customer touch-points, already.

Besides English and Hindi, the Company has released the restart manuals in 10 regional languages, which have proven immensely helpful in rural and interior areas. The manuals have a lot of visuals that accurately yet simplistically convey all crucial aspects to be followed. It is also providing guidance on the acquisition of key safety materials such as masks, gloves, sanitizers, disinfectants, and other equipment to the dealers. The elaborate restart manuals cover the whole breadth of activities for restarting operations, from pre-opening preparations to monitoring & operating protocols post restart. The manuals provide guidance on –

• Deep cleaning
• Fumigation
• Safety marking of the channel point
• Rearrangements at the channel point to ensure social distancing
• Seating, washroom, work-station, equipment hygiene
• Staggered break times, staff/ customer entry protocols, use of PPEs
• Encouraging digital payments, careful handling of documents/credit cards/cash
• Staff training, entry protocols, social distancing, customer entry protocols
• Use of PPEs such as masks, gloves

The manuals also cover various other aspects like Pre-delivery inspection (PDI), delivery norms, home delivery, pre-booking to avoid customer rush, social distancing protocol in workshop, hygiene/care of tools, vehicle pick-up and drop protocols, and creation of waiting areas.

Hero MotoCorp had recently also shared similar Safety Manuals with its employees as operations commenced at its three manufacturing facilities. The Manuals for operations employees focused on safety and hygiene measures to be followed within plant premises. The Company is maintaining strict procedures to ensure hygienic workplaces by ensuring measures such as thorough sanitization of all workplaces regularly, sanitization of buses, shuttles and other official vehicles after each trip, deep cleaning and sanitization before daily shift commencement.