Harley-Davidson Now to shift Focus on Indian Women
American iconic motorcycle maker Harley-Davidson is doing well in India and after establishing their feet in the Indian market they now aims at tapping the women as potential...
American iconic motorcycle maker Harley-Davidson is doing well in India and after establishing their feet in the Indian market they now aims at tapping the women as potential customers, considering the global trend of women taking to bike-riding. "Women riders on Harley-Davidson are not unusual. It was unusual years back, when I used to ride it. But now it's common," said Karen Davidson, the great-granddaughter of Harley Davidson co-founder William Davidson and Creative Director of Harley-Davidson bike company, talking to PTI here. "As much as a quarter of registered motorcycle owners in US are women", she added. "We sell 12 per cent of our brand new bikes to women," said Davidson, who is in Goa to participate in the 110th year celebrations of the company.
"Women are empowered now and can enter politics, sports. When they can push themselves, why can't they own this beautiful machine," she said, recalling how she would fight with her two brothers for riding a Harley Davidson bike. She is interacting with the Harley-Davidson owners across the globe and get feedback, which would be used to improve the bike. She said she came across some women riders in India who were curious about the Harley Davidson bikes.
"In India, motorcycling has become a part of lifestyle," she said, adding that these days Harley-Davidson bike is being purchased by the family-oriented people who look up to escape the hectic life on the weekends. So, get ready ladies, Harley-Davidson is here for you now.
Source: PTI
Harley Davidson Street 750 User Reviews
- The machine Osama
It's a Osama machine, And the brand gives a mind belowing design also I love it I feel proud my self with the exhaust sound
1 - Good Experience
Experience the thrill of the ride with an amazing machine that is an absolute must-have for every bike enthusiast. Don't miss out on the chance to take your passion to the next level.
1 - Awesome Bike
It's an awesome bike. The looks are eye-catching, and no other bike gives that much comfort. I love this bike. Decent mileage.
2 - Good Bike In Overall
A good bike overall only fuel consumption is a small problem, otherwise, it’s a very powerful vehicle and very convenient.
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The bike is in excellent condition, hardly run 7k. It has the original Harley engine guard and Screaming Eagle high note exhaust installed. Aftermarket pillion rider support and fog lamps are also installed. The bike is owned by an army officer.
1