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    Royal Enfield's aggressive marketing

    Neeta Gupta
    Neeta GuptaModified On Jun 02, 2015 12:00 am IST
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    Published OnJul 05, 2011 12:00 am IST
    Last Updated OnJun 02, 2015 12:00 am IST
    1108 Views

    Everything becomes old after its lunch date, so the iconic Bullet series makers doing the same stuff now. They are in the new mission with mega expansion plan for Enfield. Zindagi...

    Everything becomes old after its lunch date, so the iconic Bullet series makers doing the same stuff now. They are in the new mission with mega expansion plan for Enfield. Zindagi Na Milegi Dobara is the new upcoming Bollywood movie in which you will be able to see Katrina Kaif riding macho Royal Enfield Bullet Classic 500. Bollywood is the best place in India to create buzz among the market and promoting macho Bullet Classic 500 in this is the best way to bring the attraction of all bike lover. It is creating random waves in cyberspace due to this promotion.

    Royal Enfield is one of the best productions from Bullet Classic makers , and they obviously doesn’t mind taking the control over riding the wave, specially due to the bike Kartina is riding in Zindagi Na Milegi Dobara is a mega-budget movie and through this the company is changing its fortunes after the launch date - December 2009. Apart from Classic 500, Royal Enfield deals with other four models — Royal Enfield Bullet Classic 350, Royal Enfield Bullet Thunderbird Twinspark, Royal Enfield Bullet Bullet 350 UCE.

    There is other two-wheeler manufacturers exist in India, but the manufacturer of Royal Enfield is totally different from others and can’t be compared with them. Before few years, Royal Enfield brand was selling almost 24,000 bikes in a year, but the selling of this brand is gradually increasing such as 70,000 bikes, which was just 52,000 units in the year of 2010 and now they are targeting 150,000 units. Newly, the eighth version of the annual survival rally of motorcyclists was flagged off at New Delhi and the name of the rally was “The Himalayan Odyssey,” In this rally 72 mobike riders begun their journey to Ladakh. Previously, Royal Enfield brand was the name for dealing motorcycles, lawnmowers, bicycles, and stationary engines. 

    Royal Enfield Classic 500 User Reviews

    • S
      srinivas on Feb 04, 2026
      3.8
      My Bike Review
      Good Bike, maintained like one of the family members. Did not trouble anytime during my ride. Did not met with an accident even once during my long rides. Just need to check tyres before starting off for a long ride. Seat is also very comfortable while riding the for longer distance for about 100KMs.
      Read More
      1 1
    • S
      savio on Jan 12, 2026
      4.3
      Great for Shaukeens
      Best Bike for long rides & ghats. Powerful acceleration & comfort while riding. Average is around 25km for Highways & 20km in cities. The Maintenance cost is bit high as it is an 500cc bike so for servicing it cost around 2k to 3k. You can take this bike for long rides with a pillion with comfort. No back pain or anything.
      Read More
    • S
      santanu on Dec 08, 2025
      4.3
      Powerful, Performance,
      This bike is superb, and awesome in the context of style, performance, power, milage. After running approx 12500 km I feel that this is the another super power in the segment of 500 cc bike. If any one want to enjoy true power of classic then he should go for 500 cc classic. The monster look is also great.
      Read More
      2
    • A
      akshay on Oct 20, 2025
      4.3
      RE classic 500 (dessert storm) no mods 2014
      It's a great bike. There are no modifications done. With proper servicing and normal maintenance this will keep going. The power and pickup is nice. Easily overtakes other vehicles at 80kmph also. Is stable on highways. Adding a backrest could help pillion rider in long rides. I usually drove without pillion for long rides. So no issue there.
      Read More
      2
    • P
      prince on Sep 02, 2025
      4.2
      Royal Classic
      1) Buying experience was good, as it a was childhood dream of having RE. 2) Riding comfort is good, as I have done out station rides comfortably. 3) Overall performance is good, not very disappointing. 4) Maintenance is not very high, it depends on the on time servicing has been done properly. 5) Overall experience is good with the bike till date.
      Read More
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    Neeta Gupta
    Residing on the post of content writer since January 2012,  Neeta Gupta . Her personality can be discovered by her writing on Cardekho and Pricedekho.com. The essence in writing.....Read more

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