Royal Enfield opens first dealership in Dubai

Royal Enfield has kept its first foot on the soil of Dubai with its first showroom at Al Qouz Industrial Area 4. The company has tied up with RK Globals, an importer and distributor who deals in both automobiles and automobile components in the UAE. The facility has set on display the gamut of Royal Enfield offerings that includes all the motorcycles along with RE apparels, accessories and merchandise.

Designed on area of 1,924 sq. ft., the showroom sports the brands philosophy of “Pure Styling”. It’s simply an enthusiast’s living room where riders can meet and share their experiences or views for motorcycles.

Speaking about the new store, Arun Gopal, head, international business, Royal Enfield said, “Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region, and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all-purpose motorcycles that are accessible and fun to ride. We see a huge opportunity for creating a mid-sized segment in UAE which remains largely underserved.”