Honda Two Wheelers Concludes Road Safety Week

The initiative was based on the theme ‘Sadak Suraksha, Jeevan Raksha’ set by Ministry of Road Transports and Highways (MoRTH)

• Honda claims over 1 lakh riders took the #HelmetOnLifeOn pledge in just 7 days.
• The initiative was conducted across Honda’s 13 traffic training parks in India.
• Honda also engaged with over 33,000 children and women to promote road safety, under this CSR initiative.

Honda Two Wheelers concluded its road safety week campaign recently. The event was conducted at 13 traffic training parks across India, including cities like Panipat, Allepey, Alwar and more. Honda claims over 1 lakh riders took the #HelmetOnLifeOn pledge. Out of which, even if half of them follow through, motorcycle-related injuries can go down significantly. To promote the event, a scooter rally was held in Alleppey, along with safety banners put up across central areas of other cities.

Honda has been conducting similar events to promote road safety for a while now. In fact, the company has over 13 traffic training centres across India, where novice riders can learn the importance of road safety and riding their two-wheelers in traffic, through simulators. 

Here’s the company’s official statement about the campaign:

Honda 2Wheelers concludes ‘National Road Safety Week’ on a high note

1,21,000+ individuals pan India pledge #HelmetOnLifeOn - Biggest Ever reach in just 7 days! 

83,000 individuals participate in celebrations at 5800 Honda outlets and office locations

Nearly 17,000 people including adults and kids participated at 13 Traffic Training Parks

Under Honda’s National Road Safety Awareness Campaign, over 21,200 individuals learn the importance of road safety aspects during the week

New Delhi, February 12, 2019: Committed to promote road safety in India as its corporate social responsibility, Honda Motorcycle & Scooter India Pvt. Ltd. successfully concluded its week long road-safety initiative coinciding with 30th National Road Safety Week. The initiative was based on the theme ‘Sadak Suraksha, Jeevan Raksha’ set by Ministry of Road Transports and Highways (MoRTH).

Promoting road-safety across the country, Honda engaged with over 33,000 children and females under this CSR initiative. Supporting Honda in spreading road safety awareness were several State police departments, Municipal Corporations, RTOs, NGOs, schools etc.

Speaking on how Honda spread road safety awareness this 30th National Road Safety Week, Mr Prabhu Nagaraj- Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Road safety is a national concern. Every year over 1.47* lakh people are losing their lives due to road accidents. While civic authorities are taking various measures; as a responsible corporate Honda took the lead to spread the message this National Road Safety Week. Taking Safety to Everyone, we educated all age groups, be it school kids to college students, Honda associates to our customers across 5800 touchpoints. In future too, we continue to sensitise people across cities through National Road Safety Awareness Campaign.”

Key highlights of Honda’s week long road safety initiative:

-   Going beyond metros, Honda spread road safety awareness to various cities across India including Panipat (Haryana), Howrah (West Bengal), Allepey (Kerala), Alwar (Rajasthan) etc.

-   Customers at 5800 Honda network and over 22,000 Honda associates took the road safety pledge.

-   Nearly 17,000 people were educated at Honda adopted 13 Traffic Training Parks across India.Special safe riding theme rangoli competition for women and poster making, painting competition were also organized for kids.

-   Nearly 13,000 school and college children and 1,000 females across 9 cities learnt about road safety through fun under Honda’s Nationwide Road Safety Awareness Campaign. 

-   Honda with its dealers organized several road safety awareness events across cities. This includes scooter rally in Alleppey, safety banner displays at central locations of cities, virtual riding simulator trainings for young adults and distribution of safety leaflets among public.