HOG From Harley Soon

Harley Davidson is setting up a Harley Owners Group, HOG in India recently. The said group, HOG is a sponsored community marketing club which is operated by the company, Harley Davidson for its enthusiastic owners.

Mr. Sanjay Tripathi (Director Marketing) of Harley Davidson said that the company is planning to start the HOG in October 2010. He further says that anyone who buys a Harley Davidson bike becomes the member of the Harley Owners Group automatically.

Mr. Tripathi did not disclose the details of the number of bikes sold by the company through its four dealerships in India last year. Further he says that they will soon disclose the number.

In India the company formally entered last year only with its first dealership in Hyderabad. Mr. Tripathi said that before entering also there were 200 HD bikes in India.

The price band for the Harley Davidson bikes in India ranges from Rs. 7 lakh to Rs. 35 lakh. The company has started its operation in India after the Government of India allowed the import of high-capacity powered two-wheelers in 2007 from the US. The company Harley Davidson is paying 110 percent duty on the import of each bike.

There are four dealerships of Harley Davidson in India i.e. Delhi, Hyderabad, Chandigarh and Mumbai. The company is planning to open one more dealership in Bangalore this month.

Harley Davidson has recently launched its unique music property ( an annual music Platform) - Harley Rock Riders. This platform is designed to bring together motor-cycling and music. This is done in the honor of Harley-Davidson's historic association with Rock & Roll and its legends.

Harley Rock Riders will start with a five-city tour in its first year which will be accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed.