Harley-Davidson LiveWire confirmed for Marvel's Avengers: Age Of Ultron

Harley-Davidson’s first electric motorcycle, Project LiveWire is ready to be seen in the upcoming mega movie- Marvel’s Avengers: Age of Ultron. Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson will be riding this ultimate machine in an epic scene with Captain America. This buzz was created at the San Diego Comic-Con, today with the associations with Harley-Davidson® and Marvel Studios.

The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are, indeed, teaming up again. Harley-Davidson motorcycles – including the Harley-Davidson Street 750™ featured in Marvel’s Captain America: The Winter Soldier earlier this year – have appeared in a number of Marvel movies and television shows over the last several years.

“Our partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,” said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. “Not one, but two bikes will be featured in Avengers: Age of Ultron - Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.”

While not for sale, Harley-Davidson LiveWire is specifically designed to get insight into rider expectations of an electric Harley-Davidson motorcycle. In keeping with the company’s customer-led product development approach, Harley-Davidson is taking Project LiveWire to consumers across the country. Fans in San Diego will be able to ride the bike at the San Diego Harley-Davison dealership July 25-26 and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle. To learn more about Project LiveWire and The Experience Tour, visit www.projectlivewire.com.