Bajaj Auto Leads the Sports Segment in the first 9 months of FY16
Today, Bajaj Auto announced its leadership position in the sports motorcycle segment during the first 9 months of the financial year 2016 i.e. 1st April to 31st December 2015. In...
Today, Bajaj Auto announced its leadership position in the sports motorcycle segment during the first 9 months of the financial year 2016 i.e. 1st April to 31st December 2015. In a challenging year for the Industry, Bajaj Auto Ltd rolled out more successful new launches than any other motorcycle manufacturer to reach the aggressive goals for 2015 that it had shared with analysts in December 2014.
New high performance, international class Pulsars led by the RS200, AS200 and AS150 did very well and gave the brand an aspirational edge. The Pulsar RS200 has become the largest selling performance bike brand priced above Rs 100,000/-. The recently launched Avengers have met with an excellent response; sales in December were 20,000 units. Bajaj Auto shall increase its production capacity of Avengers to 30,000 unit’s pm by March 2016.
Bajaj also claimed that in the overall motorcycle mass market comprising Entry, Executive & Sports segments, Bajaj Auto is now the fastest growing in 2 of these 3 segments. In the entry segment, Bajaj Auto grew market share from 23% to 36% in the first 9 months of the financial year. In the Nov-Dec period, following the launch of the new Avengers, Bajaj Auto attained a clear market leadership of 53% in the mass sports segment below Rs 1 lac. The Entry and Sports segment together constitute 43% of the Industry and Bajaj is now the leader in this cluster with a 36% market share.
Speaking on this milestone, Mr Eric Vas, President (Motorcycle Business) Bajaj Auto said, “In a challenging environment for the automobile industry, Bajaj Auto maintained positive momentum as a result of a well-crafted strategy - Superior Customer Value through Differentiated Products and Strong Brands. By the introduction of new Products such as the CT100 and the new Platina, we strengthened our position in the Entry level segment. In the Sports segment, we enhanced our leadership position through the launch of the Pulsar RS 200, Pulsar AS 200 & 150 and the exciting Avenger Cruise 220 and Avenger Street 220 & 150.”
The CT 100, which re-entered the Indian market last year, and the new Platina which made its debut in January, have gained market share and volumes in the entry level segment. Bajaj Auto sold 6.81 Lakhs entry level commuter motorcycles in the first 9 months of the year as against 3.83 lakh last year a growth of 77%. With a dominant position in 2 out of the 3 mass market segments, Bajaj Auto shall focus on addressing the large Executive segment with the launch of a completely new brand in this quarter.
Bajaj Pulsar RS200[2015-2024] User Reviews
- The Bike condition is extremelyThe bike condition is extremely new. This bike is only for riding enthusiast who need adrenaline punch once the accelerate. The bike power delivery is best in its segment and its bs4 200cc engine which allows you to push till your limits now bs6 engine is limited with rpm limiter but this engine will give you exact fun to drive pleasure. Maintenance cost is also good as per size and cc of this bike. Easy to maintain, easily parts are available.Read More
- Bajaj Pulsar RS 200Worth buying bike, sporty looks, great pick up, Stable riding on highways, Can touch upto 150 kmph on highway Engine sound is sweet, low maintenance, gear shifting is smooth, ground clearance is decent enough, 2 persons are comfortable with sitting, full tank will run upto 400 kms on a long ride. Go for itRead More
- Balanced - Yes, Middle of the Road.Extraordinary style with great pickup. Love it. It's Pulsar.👍👍👍. Balanced - Yes, Middle of the Road. Quick pickup. I am used so many bikes beyond its price. But no other bike is compared like pulsar 200 rs or pulsar 220. Bajaj have given immense opportunity to given their services and products all over the india and Pulsar is a craze for all the youngest.Read More
- Rs 200 working bike new battery new fuel pumpGood working bike ,new battery ,new fuel pump put in 2025 Jan, 15000 kilometres driven, every year 1000 kilometres only I drive ,now done tumor brain surgery so can't drive any more ,bike is in good condition tyres kk ,breck kk,engine kk , indicator working ,horn working,head light working tail light working brecks pad put new in Jan 2025Read More
- Bajaj rs200Bajaj pulsar RS 200 was one of classic edition. It give so smooth and good mileage. The sound of bike was as similar to RC 200 also the look was so glassy and clear cut. Most of people like the gray and dark edition. The specific feature like ABS and projector lights of bike give more advantage for bike. And this makes everyone looks so deep on buying and handel the RS 200 However as same as positive on bike have a negative side. Its cause some heating issues and noise trouble. All surrounded with plastic and carbon so we have to maintain careful. A good rider will look after his bike always. Thank youRead More