Ather Rizta Teased Again: This Time On Billboards
The seat won’t be a XL or XXL, it will be a XXXXXL!
(Update: Ather Energy has launched the all-new Ather Rizta family scooter. Check out the details in our launch story here.)
Ather Energy has done something out of the ordinary, teasing its upcoming Ather Rizta family scooter on billboards, showcasing its large seat. The billboards were placed in Worli, Mumbai and Shivranjini Circle, Ahmedabad, and emphasised the so-called “XXXXXL size” of the seat via a 3D replica.
This unconventional teaser comes after the official launch date for the upcoming e-scooter was announced by Ather recently, which is slated to take place on April 6, 2024, as part of Ather’s community day.
Before this, Ather CEO, Tarun Mehta had dropped a similar teaser that tried to bring focus to the Rizta’s large seat, but in that one he directly compared the Rizta’s seat to that of a leading petrol-powered scooter and an electric scooter.
The Ather Rizta is designed to be a family electric scooter and marks a departure from the performance-oriented scooters that Ather has been known for, like the Ather 450X and Ather 450S. The Rizta comes with a typical family scooter, boxy styling, and apron-mounted headlight and indicators. Other design bits include what appears to be a large floorboard, big seat, and a chunky pillion grab rail.
The e-scooter is expected to come with a similar battery and performance as the Ather 450S, which is a 2.9kWh battery pack with a certified range of 115km. Ather might also launch a larger battery pack version of the scooter so they can target customers looking for budget deals and also others who want to get the top-of-the-line variants.
We expect the Rizta to come at a price of Rs 1.30 lakh (ex-showroom including FAME 2 subsidy). After its launch in April, it will go up against the TVS iQube, Hero Vida V1 Pro and Bajaj Chetak.
Ather Rizta User Reviews
- Fantastic scooterFantastic scooter as compared with another ev scooters in market. Comfort and handling is top notch. OTA updated and software optimisation is also outstanding. Overall this scooter is made for indian climate, road conditions and families. After propack it is enabled so many features and services, before propack it is less then basic scooter.Read More1 6
- Ather's upcoming future scooter makes scooters keeMy friend has bought this scooter and I have also ridden it. It has very good ride quality and gives very good range. Even 2 people can sit comfortably. It gives good range. The seat is also very comfortable. I would recommend everyone to buy it because it is the best. It is the best in mileage. It drives on the road and highway as if you are sitting in a car. The suspension is very good. Even on rough roads, there is no problem as its suspension is very firm and soft, so there are no jolts at all. I like it. Actually, this scooter is good for everyone from small children to adults. It does not cause any jolts at all and runs very smoothly. Whom not to buy is not a word in my dictionary because this scooter is made for everyone. I will recommend it to everyone.Read More7 11
- My Ather Rizta ZSmooth Riding and I like the drive belt sound which is different from all. Good pickup in zip mode. Eco mode is very useful in rural drive. We can identify the vehicle, when our aged person using this vehicle very good vehicle. Very comfortable and easy to handle in highway and rural. The sitting space is very good. This is actually a family vehicle, a small family husband, wife and two kid can travel in this bike very comfortably. Very good vehicle. It can buy for all people. Eco mode is comfortable for aged persons. Zip mode can enjoy by youngsters. Since it is easy to handle even ladies can also use is easily. Since boot space is comfortable, we can use for carrying our family purchases. In total all sours of people can use this vehicle.Read More10 17
- Perfect scooty for style and comfortI was about to purchase Cng bike because of daily use and mileage but when I saw and ad about rizta. I was excited and then I calculated that I can ride 126 Km for just 30 Rs charging that was the moment I changed my mind for ather. Still while buying I was so confused that did I do the write thing as we normal people do. But when started riding the experience which I felt can't express in words this was the first time. I was using a ev. So much silent, And the pickup was superb, Also it has comfort but IDC range which was given that came down slowly now it has been more than 2 years I get 90 Km range. Rest is good. If ather improves battery again this will be the best in the market. Because there is no one who can be on the top in market if thing improve. What I like is stylish in look. Super affordable in terms of money which means I can ride 100Km in just charging of 30 Rupees. Comfortable for both rider and the person sitting behind. Also pickup is superb.Read More14 13
- Easy to Handle in TrafficI was searching for a useful family scooter that would be comfortable to ride and have a decent mileage because of it dependability. The Ather 450X was frequently mentioned in discussion with my friends. It was the best option for me. The best thing is how easy it is to ride. My younger brother also rides it and finds it easy. It starts fast no delay. I charge it overnight and it is ready next morning. Once I forgot to charge but eco mode helped save battery. Yes I fully recommend it. Perfect for local travel, smooth roads and daily use. It is quiet, light and does not pollute. And it saves a lot of money. No petrol, no oil change. Just clean and ride. I feel smart using it.Read More5 8