Royal Enfield To Offer Hassle-free Bike Service At Your Doorstep
800 of these service bikes have been deployed across India
- Royal Enfield has customised a fleet of Bullet Trials 350’s into service bikes.
- They come equipped with tools, consumables and spare parts.
- Can undertake up to 80% of all typical service and repair requirements.
- Customers can book 'Service on Wheels' by contacting their RE dealership.
It’s a well-known fact that the after-sales service department brings in the most amount of moolah for two-wheeler manufacturers and dealerships. That said, the COVID-19 lockdown that extended for over three months hasn’t been kind on anyone including manufacturers or the service department. The only way to come around this is to think out of the box. In order words, bring services to the customer’s doorstep. That’s exactly what Royal Enfield has done with the introduction of ‘Service On Wheels’, a safe, seamless and hassle-free motorcycle service experience.
Royal Enfield has customised a fleet of Bullet Trials 350’s into mobile service-ready motorcycles. These bikes come equipped with all the necessary tools, spare parts and consumables that can tackle up to 80 percent of all typical service and repair requirements. This includes scheduled maintenance service, minor repairs, critical component testing, parts replacement, and electrical diagnosis performed by trained and authorised service technicians. With all the necessary safety precautions of course. Oh, these parts and consumables have a 12-month warranty too. Interested customers can book 'Service on Wheels' by contacting their nearest RE dealership.
Royal Enfield launched the Bullet Trials 350 and 500 in March last year in a bid to offer enthusiasts a taste of adventure on a budget. However, the concept wasn’t well-received since Royal Enfield aficionados expected a lot more from the brand, especially after the launch of the potent 650cc twins. Lacklustre sales led to its culling exactly a year later in March 2020. The brand seems to be salvaging the remaining Bullet Trials by turning them into service bikes.
And while that’s a promising approach, we think the Himalayan would have been a better bike for the job. It can trek through most terrains with its off-road setup and torquey engine, has plenty of storage options, and is overall a brilliant machine. It also looks a lot cooler!
Nonetheless, Royal Enfield has been learning from its mistakes and has a slew of bikes lined up for the forthcoming future. The first bike from this new lineup will be the Meteor 350 based on the brand’s newJ platform. It’s expected to launch soon and has a lot going for it. It gets a brand new engine, subtle design tweaks, revised ergonomics and a range of accessories. More details here.