Royal Enfield Records 50% Sales Hike in 2015

Royal Enfield, a subsidiary of Eicher Motors, has recorded a sales growth of about 50% in 2015 from last year. The company has sold a total of 4,44,527 units this year, compared to 2,96,370 units sold in 2014. The export volume stood at 8,285 units making the overall sales number reach 4,52,812 units. Also, as a part of company’s expansion strategy, it has announced entry in the Thailand market and will soon roll-out Himalayan and one-up version (500cc) of Bullet Electra in 2016.

According to The Hindu, Royal Enfield is planning to increase its production capacity from 45,000 units to 48,000 units per month. Due to the recent floods in Chennai, RE lost production of about 11,200 units as the plants remained closed for a week. Besides two functional facilities in Chennai and surrounding areas, Royal Enfield is setting up another plant in the region for which construction will start soon. Currently, Royal Enfield India lineup consists of Bullet 350, Bullet 500, Classic 350, Classic 500, Thunderbird 350, Thunderbird 500, Bullet Electra and Continental GT.

Speaking about Royal Enfield’s success in 2015, Mr. Arun Gopal, International Business Head, Royal Enfield, said in a statement, “With leisure motorcycling getting extreme all over the world, riders are now looking for machines that are easy to own and maintain. We at Royal Enfield believe that we can create a wonderful space that’s more approachable and unintimidating with modern classic motorcycles that have timeless appeal. Royal Enfield designs classically styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Our motorcycles are built to be timeless, uncomplicated, engaging, and accessible bikes for the city, as well as great touring or adventure rides, for novices, as well as experienced riders. Blending traditional craftsmanship with modern technology, as a means to achieve the perfect balance between the man, machine and the terrain Royal Enfield motorcycles creates a unique experience for riders.”

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