Royal Enfield Plans To Launch 300 Studio Outlets By The First Half Of 2020
The bike maker has already started 500 such dealerships this year
The bike maker has already started 500 such dealerships this year
- Royal Enfield is aiming to touch over 1,000 towns through these small dealerships.
- The bike maker already has 900 large-format dealerships in India.
- These small studio dealerships are spread over 500-600 sq ft.
Earlier this year, Royal Enfield decided to add several hundreds of small dealer outlets in semi-urban areas in a bid to increase its sales and expand its dealer network in Tier II and Tier III cities of India. Now, the Chennai-based bike maker is planning to launch another 300 of these studio outlets by the first half of 2020. Royal Enfield has already started 500 outlets and is planning to touch around 1,100 towns by next year. Relatively small at around 500-600 sq ft, studio outlets require less investment compared to full-fledged large-scale dealerships.
Moreover, Royal Enfield isn’t expecting high sales numbers from these stores -- it says these outlets can do around 8-10 bikes per month. Now, this might not sound like a lot, but if each outlet sells even 10 units per month, the total comes to 5,000. With these small outlets, the manufacturer is focusing on penetrating the rural markets -- a move that will not only help in boosting sales but also in expanding its footprints.
Apart from expanding its dealer network, the bike manufacturer has also added affordable variants of the Classic 350 and the Bullet 350 range with the aim of maximising sales.
Royal Enfield Bullet 350 (2019 - 2023 ) User Reviews
Low mileage bike, insurance valid, all original parts, no modifications or electronic tampering. 2023 model. J-Series engine, 4800 kms driven, comfortable for long distances and short city rides, only 4 services done and one free service left. Good highway efficiency and decent city fuel efficiency.Read More
It's totally a bike you can rely on it has all the essential features that one needs to ride a classic bike it has self start as well as kick start system. It has got a beautiful colour royal red. It has got a nice sound but not with a modified silencer only with the that of the natural one. Totally kept with care.Read More
Vintage look smooth on highway comfort to ride And safety no vibration in new models j series engine contains smooth is perfect for hills ride gear Good acceleration perfect for long ride daily use for all. Positive comfort riding, smooth, low vibration vintage look, safety Tradition based on vehicle Tube tyre is good for heels, ride and spoke well Is good for handling adventure ride negative is high cost of maintenance. The bullet 350 is buy only lawyers. Politicians and also a students comfort for every person's long ride. Daily long ride persons can buy bullet is comfort for daily use and no back pain. It's the reason to buy bullet.Read More
If you are a Royal Enfield enthusiast then you must own a bullet because you will feel the royal ride of this machine and that will uplift your riding experience.surely it’s not a roaring lion it’s just as calm as an elephant who walk slowly with the rhythm of the nature.Ride carefully & proudly with RE🙏Read More
Royal for royal's.. Great look and performance.i am Feeling happy with my bullet 350 mat black.. Good balance on road and great performance with trust.. seat is very comfortable for long ride.. alloy wheels are nice shape.. engine sound is best according me.so don't hesitate and go with royal Enfield..Read More