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    Honda seriously exploring sub-Rs 40,000 slot for bikes

    Vidyadhar Sharma
    Vidyadhar SharmaModified On Jun 02, 2015 12:00 am IST
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    Published OnOct 09, 2010 12:00 am IST
    Last Updated OnJun 02, 2015 12:00 am IST
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    Recently the idea of Honda launching low priced (Rs 27,000) bike in India and China was made public by the Honda officials. Honda agreed that the idea behind the move is to stand...

    Recently the idea of Honda launching low priced (Rs 27,000) bike in India and China was made public by the Honda officials. Honda agreed that the idea behind the move is to stand against the tough competition created by low cost bikes produced in Indian and Chinese markets.

    With a moto of withstanding the competition created by the low cost bike, Honda is planning to open a slot of low cost bikes in its portfolio. With this segment Honda will try to fight its major rivals in market. This big launch is declared in China next year but its just a part of the big plan. The major actions will be taken once it parts away from Hero group.

    Now Honda is getting serious on the high competition thrown by its rivals. Some of the major products, performing really good in Indian markets include Passion and Splendor. It makes a monthly sale of around 2.8 Lakh units. With this high sales unit, Honda becomes one of the largest selling bikes in India.

    At present Honda is relishing largest sales of Splendor and Passion but now Honda wants to head for the next price group. By inventing sub Rs 40000 unit in bikes, Honda clearly want to target the stiff competition in Indian and Chinese markets. According to the company officials, Honda want to deliver high class product at extremely low fares in order to increase the scope of target market encircled under Honda. Now the major focus of Honda is going to be on the model which would bear minimum cost and can have a sporty look as well.

    Clearly, Honda want to increase its sales at a rapid rate through this strategies. But here the question arises that will this strategy land up the company on the right way?


    Related Press Release

    Chief Executive Officer, Mr Takanobu Ito, said "it must not only maintain the high attractiveness and quality of products but also further improve cost competitiveness to match the low prices of these competitors."

    An auto industry official said "There is actually little option for Honda given the kind of competition it is up against from Bajaj Auto in particular.

    Once it is on its own without the Hero group and the products, it will have to make up four million units annually.

    The only way to do this is through incredible bargains,"

    Honda Dream Yuga User Reviews

    • G
      govind on Feb 20, 2026
      5.0
      Low prices for more fun 👌🤗

      My purpose of choosing this bike is that the mileage of this bike is very good and it is very smooth to ride and it is a very good bike this is the best its seat comfort is also very good I like my bike I got this bike in 2018 and My journey with it has been very good till date and I am using message bike in future also, it is going very well with my journeys, it is also very good to leave it. Overall best experience. I recommend it to everyone because it is Avery good bike. I would like to recommend it to people because it is giving good value for money and is a very good bike it is the best bike in my life loved it

      1 2
    • R
      rajeev on Jan 18, 2026
      3.8
      Milage, comfort and maintenance

      I choose this bike for the budget segment and it was good looking and have many features offering that time with good mileage of Fifty and above that's why I think to purchase this bike and parts are easily available. I have driven this bike more than sixty thousand kilometres and there is no any major issue and the maintenance cost is also very less and any middle class person should buy this bike for daily ride of 50 kilometres. I will recommend this bike for mileage and comfort on the offering price by web the honda company and the feature and availability of any parts of this bike and maintenance cost is also very lower to maintain.

      2
    • A
      ajay on Aug 18, 2024
      4.8
      dream yuga

      This is a very good two wheeler, it gives good results I request that it be given some sports look 🥀

      3 1
    • P
      pratyush on May 02, 2024
      4.3
      Remarkably Comfortable

      I've owned this bike for over three years now, and what I adore most about it is the rumbling melody emanating from the exhaust. While it may not boast the finest tune, it holds a special place in my heart. This bike is rugged, requiring minimal upkeep, yet remarkably comfortable. My affection for it knows no bounds.

      1
    • D
      dipak on Jan 09, 2024
      5.0
      Great Bike

      I have used the Dream Yuga for a total of 1 year. I adore this bike, particularly for its comfort, mileage, and minimal maintenance requirements.

      2
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    Vidyadhar Sharma
    Designated as ‘Manager- Content Development’, Vidyadhar takes care of the quality of the content produced by writers across the Indian offices. With over 5 years of constant.....Read more

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