Harley Davidson Opens Its First Merchandise Store Inside Mumbai Airport

No, they are not selling bikes in the airport. This is Harley Davidson India's first ever store inside an Indian airport

American cruiser manufacturer, Harley Davidson has opened it's first merchandise-only store inside Terminal 2 of Mumbai Airport. The store will sell Harley branded apparel, riding gear and collectibles. Terminal 2 caters to both International and domestic flights and as a result has access to a wider customer base.

With the Indian buyer warming up towards bigger bikes, this can be termed as a move made by Harley-Davidson towards making travellers aware of their riding legacy. The showroom is spread over 500 square feet and will sell riding gear and accessories including riding jackets, boots, T-shirts, helmets, gloves, caps and sunglasses.

Speaking about the initiative, Vikram Pawah, MD Harley-Davidson India elaborated “We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering a taste of true Harley-Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing audience, welcoming them to the Harley family.”

Harley-Davidson is currently present in 22 cities across the country. And since last year, Harley-Davidson India has opened showrooms in Ludhiana, Surat, Kochi, Lucknow, Coimbatore, Calicut, Nagpur and Guwahati.