EICMA 2025: Norton Atlas And Atlas GT Adventure Bikes Unveiled

The brand has also unveiled their much-awaited V4 lineup!

Quick News Highlights

• The Atlas range is powered by a 585cc parallel-twin engine

• The V4s will rival the Ducati Panigale and Streetfighter V4

• Norton is working on expanding the number of dealerships globally

• All 4 bikes will come to India, however will be priced at a premium

Norton has unveiled 4 motorcycles at EICMA 2025, including their new Atlas lineup and the two Manx V4s. The brand has been working with TVS to make a comeback, and here’s everything you need to know about the bikes:

Norton Atlas Range

Norton Atlas and the Atlas GT are adventure tourers, and powered by a new 585cc parallel-twin engine which produces 70PS. The Atlas is more of an off-road focused bike, with cross-spoke wheels and tubeless tyres. The Atlas GT, on the other hand, is geared towards touring. It has a more accessible seat height and better touring-friendly ergonomics. 

Both feature keyless ignition, and a massive 8-inch TFT touchscreen console with connected features. The bikes also get electronic riding aids, including a traction control system, riding modes, among others.

Norton V4 Range

Norton has also unveiled their V4 superbike range, which comprises the Norton Manx R and the Norton Manx. Both bikes are powered by a 1200cc liquid-cooled, V4 engine which produces 206PS and 130Nm. The engine has been tuned for better mid-range performance, rather than top-end like with most superbikes.

Both bikes are built on an aluminium monocoque frame and have a single-sided aluminium swingarm. Both get a semi-active Marzocchi suspension system, along with carbon-fibre wheels. The bike gets the same 8-inch TFT touchscreen console as the Atlas lineup, with all the connected features.

Currently, Norton is more of a boutique brand and has limited dealerships. Their main focus in this new innings will be working on expanding the number of dealerships globally, taking the total number to 200 by early 2026. What’s important to Indian biking enthusiasts is that both these new engines will be made in India by TVS and then exported. Norton will also be opening a dealership in India and all of these motorcycles will be launched here as well. The timeline of the launch is still a bit hazy but when they come to India, expect premium pricing.

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