Siddhartha Lal and the Himalayan
As far as companies go, you have various levels of management. You have your accountants, your heads of operations, departmental heads and of course your CEO. The CEO of a company plays an integral role in the company’s growth but have you ever heard of a CEO who gets his hands dirty, greasy and muddy? We’re talking about getting right down to the nitty-gritty and actually testing a motorcycle yourself. Well Siddhartha Lal, managing director and CEO of Eicher Motors is just that kind of a CEO. Royal Enfield (a division of Eicher Motors) has blossomed under his leadership and he’s the kind of guy who takes great pride in giving his stamp of approval.
It’s no wonder then that Royal Enfield’s latest motorcycle – the Himalayan, has been thoroughly tested and approved by him. Now even though you may have a whole team of riders and engineers to test a motorcycle, there’s nothing like the word of the CEO who’s tested the motorcycle extensively himself to convince customers about its reliability. Siddhartha Lal has even got his own blog on the Royal Enfield website where he talks about his role in the development of the Himalayan.
In his blog, he talks about how the concept of building a purpose built motorcycle came about. His main aim was not to build a motorcycle that could dominate the rough terrain of the Himalayas but instead one that would go with the flow of the majestic mountain ranges. He talks about how India didn’t have its very own adventure touring motorcycle and that how important it is in a country like ours. He goes on to talk in depth about the effort and rigorous testing the Himalayan has undergone. His blog even hits upon minute details of the motorcycle like how much new technology has gone into the Himalayan along with his personal viewpoints.
In fact, if you read through his entire blog, you’ll realise that in essence it’s an in depth review of the Himalayan. It’s the first complete and extensive review of the Royal Enfield Himalayan out there. But don’t take my word for it, go ahead and read it yourself.
Link for Blog - http://royalenfield.com/motorcycles/himalayan/sid-speak/