Yamaha organizes 1st session of Yamaha Safe Riding Science 2010

Continuing to ride the success of Yamaha Safe Riding Science (YSRS), an initiative to further the safety aspects of motorcycle riding among today's youth in India, Yamaha today introduced YSRS initiative to the youth of Chennai. Attended by 100 students of SRM Engineering College - Kattungulathur, Chennai, the day long program was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was practical session wherein 3 practical skills were taught which are slow balancing, slalom and braking. The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement". Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding. Through this initiative, the company is all set to take the idea of safe riding to colleges across the country. It has prepared a short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint. During his recent visit to India, Valentino Rossi, Yamaha’s global brand ambassador and MotoGP World Champion, also stressed the importance of safe riding such as wearing helmet, concentrating hard and being attentive to what is happening around. Caring for fellow bikers and others on the road is also very important. Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and successfully introduced it to the youth of Delhi, Nagpur, Goa and Mumbai. Overwhelmed by the public response everywhere, Yamaha has now introduced this initiative to the youth of Chennai and the company hopes that it will go a long way in inculcating safe riding habits among them.