Royal Enfield Opens Direct Sales Outlet in the US
Instead of collaborating with a distributer, Royal Enfield has opened its direct sales outlet in the US. This is a one of its kind subsidiary of the company and will handle all...
Instead of collaborating with a distributer, Royal Enfield has opened its direct sales outlet in the US. This is a one of its kind subsidiary of the company and will handle all the processes including sales and marketing of the products, spare parts and after-sales service.
Apart from its fleet of motorcycles, Royal Enfield is also planning to bring its range of apparel and accessories to the direct outlet. The facility will not only provide motorcycles directly to the North American customers, but it will also supply products to the other RE dealerships in the region.
Speaking on this new achievement, Rudratej Singh, president, Royal Enfield, said, "North America is a key international market for Royal Enfield with a rich history of riding enthusiasts. Given the lack of attractive options in the mid-size segment, we are well poised to fill the gap and serve potential customers at a close, intimate level by localising our operations in North America."
Currently, Royal Enfield is selling only higher capacity motorcycles including Bullet 500, Classic 500 and Continental GT 535 in North America, which have been priced between USD 4,995 to USD 5,995. However, this strategic announcement and the company’s focus on the international thrust of leading and expanding the global mid-sized motorcycle segment, ensures that the entire RE fleet will be available soon in the North America.
Royal Enfield North America, President, Rod Copes said: "Royal Enfield's first fully branded retail store in the US will soon be launched in Milwaukee that will retail its entire product line of motorcycles and gear. We are also focussing on building a strong independent dealer network that will maximise our brand awareness and sales."
It is just the starting of the Royal Enfield’s independent expansion plan in the US, the company aims to launch several such stores in key metropolitan areas across the country over the next 18 months.
Royal Enfield Classic 500 User Reviews
- One of the best bike
One of the best bike, it had great pick up and performance. It is reliable and safe. Good in mountains as well as highways. It is great value for money. It has less maintainance and superb performance. It is siutable for long trips and daily use in traffic as well. The looks are stylish and suits personality.
- My Bike Review
Good Bike, maintained like one of the family members. Did not trouble anytime during my ride. Did not met with an accident even once during my long rides. Just need to check tyres before starting off for a long ride. Seat is also very comfortable while riding the for longer distance for about 100KMs.
1 1 - Great for Shaukeens
Best Bike for long rides & ghats. Powerful acceleration & comfort while riding. Average is around 25km for Highways & 20km in cities. The Maintenance cost is bit high as it is an 500cc bike so for servicing it cost around 2k to 3k. You can take this bike for long rides with a pillion with comfort. No back pain or anything.
- Powerful, Performance,
This bike is superb, and awesome in the context of style, performance, power, milage. After running approx 12500 km I feel that this is the another super power in the segment of 500 cc bike. If any one want to enjoy true power of classic then he should go for 500 cc classic. The monster look is also great.
2 - RE classic 500 (dessert storm) no mods 2014
It's a great bike. There are no modifications done. With proper servicing and normal maintenance this will keep going. The power and pickup is nice. Easily overtakes other vehicles at 80kmph also. Is stable on highways. Adding a backrest could help pillion rider in long rides. I usually drove without pillion for long rides. So no issue there.
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