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3 min read1.8K Views

India's 5th most valuable Brand- Bajaj enters in Forbes' Top 100

Bajaj Auto Limited (BAL) has added yet another feather in its cap by winning two prestigious global recognitions. The company is amongst the FIVE Most Innovative Indian Companies...

Bajaj Auto Limited (BAL) has added yet another feather in its cap by winning two prestigious global recognitions. The company is amongst the FIVE Most Innovative Indian Companies and the only automotive company featuring in the coveted list of Forbes World’s Top 100 Most Innovative Companies of the year 2014. In addition to that Bajaj Auto was also ranked  India’s 5th most valuable Brand, with a value of US$3 billion, according to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking.

 


Commenting on this recognition, Mr. Rajiv Bajaj, Managing Director, BAL said,“In business everything is determined by one thing - its strategy. In a hypercompetitive world, the sole purpose of a business strategy is to differentiate the business from its competition.

A sound strategy does this by creating new categories for its brands to dominate, rather than have them unimaginatively serve existing categories.

He further added,”Our Pulsar, Discover, & RE brands are a result of such a strategy at Bajaj, making us the world's most profitable auto company, with almost half our sales coming from overseas markets.”

World’s Top 100 Most Innovative Companies

Forbes uses a unique methodology relying on the “wisdom of the crowd” to compile the list of the top 100 most innovative companies in the world.

According to Forbes, measurement of innovation is an evaluation of the investors’ ability to identify firms they expect to innovate now and in the future.  Companies are ranked by their innovation premium: the difference between their market capitalization and a net present value of cash flows from existing businesses (based on a proprietary formula from Credit Suisse HOLT).

Brandz Top 50 Most Valuable Indian Brands

The combined brand value of the BrandZ Top 50 Most Valuable Indian Brands is almost US$70bn. Carried out by WPP's marketing and brand consultancy Millward Brown, the valuation is the only one in India that takes into account consumers’ opinion of brands to calculate the contribution that product brands make to business success.

The diversity of brands in the ranking – enabled through the country’s openness and ‘right to play’ for businesses – indicates that India is a fertile market for building valuable brands, irrespective of age, origin, structure, category, ownership or even price range. The Top 50 come from 13 different categories. Seventeen are multi-national corporations (MNCs), 26 are private Indian brands and seven are state-owned brands.

Bajaj Pulsar 150 (2018-2026) User Reviews

A
akshay on Aug 03, 2026
3.7
reliable daily commuter with great mileage

Needed something dependable for daily city traffic that wouldn't eat up all petrol money. looked at a few other 150cc options but the pulsar 150 just felt like the right balance of price, low maintenance and that classic muscular look that never gets old. Honestly pretty smooth for daily running, engine has nice pickup in lower gears so overtaking in heavy trafffic is easy, getting a solid 45-50 km regularly, only slight downside is minor handle vibes past 85 kmph but for everyday city speeds, its steady and comfortable. Definitely 100 percent recommend it, if you want a reliable everyday bike with decent power and great fuel efficiency, maintenance is super cheap and spare parts are available anywhere. just a solid, no nonsense daily runner that gets the job done.

S
srivathsa on Jul 24, 2026
4.2
Value for money

Best in class performances, easy handling in city traffic, smooth, but rugged at same time, easy on pocket for maintenance, definitely serves the purpose, pickup is perfect, been riding this one since 15 years, yet minimum service cost, after sales response is also impressive, definitely male, title claimed by company feels true when you ride one.

S
sanoj on Jul 22, 2026
5.0
Bajaj is the best bike

This bike is very good. Jab baat ho Bharat ki sadkon par raj karne ki, toh ek hi naam sabke dimaag me aata hai, Bajaj Pulsar 150! Yeh sirf ek bike nahi, balki har biker ka ek jazbaat hai. Dekhne me stylish, chalane me dumdaar aur mileage me behatreen, Pulsar 150 ne har generation ke dil par apni ek alag jagah banayi hai.

A
anand on Mar 30, 2026
4.8
Superb Bike $ backbone of Bajaj Auto.

I am riding Pulsar 150 since 2011. The model available at that time was BS3. It's performance and power composition give perfect and balanced ride for daily commuting. I always keep my bike in better condition, that's why i compete nowadays Pulsar 150 models. Good Product from Bajaj Auto India Pulsar.

M
mahesh on Feb 16, 2026
4.3
A True All-Rounder in the 150cc Segment

I chose this bike because it feels smooth and stable on highways while still offering good control in the city, even though the suspension feels slightly stiff on rough roads. It gives good mileage, looks stylish and is comfortable enough for family rides, making it a practical and reliable choice. The ride so far has been very satisfying. It feels comfortable for daily use, gives good mileage and has strong pickup. Handling is stable and confident, especially on highways where it feels smooth and controlled even at higher speeds. Yes, I would recommend this bike. I bought it mainly for daily office travel and occasional weekend rides. It gives me decent mileage and the pickup is good enough for city traffic. On highways it feels stable and confident. The suspension is slightly stiff on rough roads but overall comfort is fine. If someone wants a practical, stylish and reliable bike in this budget, this is a good choice.

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NaveenContent Writer Follow on Instagram
A freelance Content Writer to the CarDekho Group, Naveen Soni is a seasoned automotive journalist covering wheeled machines and their behind-the-scenes for over 13 years. His experience spans from research-backed writing and real-life vehicle testing to producing auto shows, across leading digital, print and broadcast platforms. After completing his undergraduate degree in automobile engineering, he traded the workshop for the keyboard and camera to bring technically sound stories in an accessible language that are credible and resonate with readers. Be it a detailed review, comparison stories, tech explainers or industry analysis, his writing focuses on helping every car and motorcycle buyer make an informed vehicle purchase decision.
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