Hero to launch Two New Bikes and One Scooter by 2013-end
Hero MotoCorp, world's largest two-wheeler manufacturer, is facing a tough competition from erstwhile partner Honda and Bajaj Auto, and amid increasing competition, Hero is also...
Hero MotoCorp, world's largest two-wheeler manufacturer, is facing a tough competition from erstwhile partner Honda and Bajaj Auto, and amid increasing competition, Hero is also losing numbers with every passing day. Honda is eating into Hero's market share and recently launched commuter motorcycles such as the Dream Yuga 110 and the Dream Neo 110 have been doing superb for Honda in the segment, which has been the core segment for Hero in India. In fact, Hero Splendor and the Hero Passion, two of Hero MotoCorp’s largest selling motorcycles is facing fierce competition from Dream Yuga and Neo.
On the other hand, another home grown brand, Bajaj Auto is following aggressive strategy for the commuter segment. The company recently announced to expanded the Discover range, and the Pune based manufacturer will be launching 4-6 new Discover bikes. While few other manufacturers like TVS and Yamaha are also planning to launch new affordable commuter bikes in India soon. Now it was very important for Hero to counter all these plans, and now there are news coming that Hero is also planning to launch new products in this space.
According to the Economic Times, Hero MotoCorp is planning to launch 2 new motorcycles by the end of 2013. So, we can expect these bikes to be launched during upcoming festive season , which is the best time to launch any new product in India. Currently, Hero MotoCorp sells two scooters; Hero Pleasure and Maestro. Both the scooters are doing well in terms of sales, but Hero wants to ensure more share in the automatic scooter segment, which is the core strength segment for Honda. So, the company will also be launching a new automatic scooter soon.
Hero still uses Honda's technology as per their agreement, this collaboration will end this year. So, it still remains uncertain, whether the new products will use Honda's technology or will be developed with Hero's new technological partners such as Erik Buell Racing, Ricardo and AVL. Also, Hero recently started exports to the emerging markets in South America and Africa and further planning to establish manufacturing capacities in these countries. It is a fact that Hero is loosing its market share but the manufacturer won't let Honda to get its spot that easily.
Hero Pleasure User Reviews
- My cute Hero honda pleasure superb vehicleMy personal experience with my hero pleasure is superb as this is my second pleasure vehicle that I'm using. Really it's very comfortable and for especially ladies. Hardly I spent nothing per year on my vehicle. It's really 0 maintenance. It's brakes also integrated model. Very smooth and comfortable.Read More2 2
- Hero pleasureIt is a good scooter for ladies. It is comfortable, stylish. Nice colour Green and silver combination. Average mileage. Long lasting. It has nice pick up. Climbs Dive ghat easily with Double sheet. Horn quality is good. Tyres are in sound condition. rear tyre is one year old. what else you want in a scooter.Read More1 2
- Review on hero pleasureI am hero pleasure since 2016 it's worthy of cost and the milega is also good and the maintenance cost is like less as compared to other scooters but the design is average it's based on female drivers and in the sense comfortably it's has so much jerks and vibration although it's a good vehicle for short ride ( within 10-20km ) is so goodRead More4 1
- Pleasure scootyThis is good scooty and they are work good and I am work this scooty about 7 year and they are very good condition1
- I Am Satisfied With Its PerformanceI have been riding it for 3 years and I am satisfied with its performance and it is my everyday partner. Gives a good milage as per my view. I want to request the Hero Motorcop to make a 160cc pleasure with the same looks.Read More3 3