Suzuki Announces Milestones of 2013
The Indian two-wheeler Subsidiary of the Japanese auto major, Suzuki Motorcycles India Limited (SMIL) has announced that it had a successful year 2013, registering more than 10%...
The Indian two-wheeler Subsidiary of the Japanese auto major, Suzuki Motorcycles India Limited (SMIL) has announced that it had a successful year 2013, registering more than 10% month-on-month growth in sales. The company expanded its production capacity from 4.5 lakh units to 5.6 lakh units annually. Suzuki also made inroads into the Indian market by increasing its touch points from 400 to 600 this year. the company also shared its milestones achieved during the year.
The most significant milestone for Suzuki this year was the unveiling of its integrated brand campaign 'Apna Suzuki, Apna Way of Life' on the eve of the 67th Independence Day. A significant step towards building a strong image for the brand, Suzuki two-wheelers presented its global philosophy WAY OF LIFE with a touch on Indian-ness. The philosophy embodies Suzuki’s customer-centric approach.
Suzuki also unveiled an exclusive club – Suzuki Biking Lords – for its superbike customers. Suzuki’s superbikes stand at the apex of global biking in all their formats. This club was an initiative to bring Suzuki’s global legacy closer home to its Indian customers. The community serves the interest of people who enjoy the thrill of biking, the pleasure of performance and appreciate the cutting edge technology of superbikes.
The year 2013 witnessed the launch of Suzuki’s National Consumer Connect Initiative. A series of service and sales camps were held across the country as a manifestation to Suzuki’s philosophy of focusing on customer satisfaction and creating customer delight. Suzuki tied up with renowned Bollywood music composer and singer Anu Malik for these camps.
Suzuki ventured into the space of community outreach and social obligation by tying up with Salman Khan’s trademark charity – Being Human Foundation. A special edition ‘Being Human – Access’ was launched to commemorate this tie-up. Proceeds from this Access have been earmarked for education and healthcare of underprivileged children.
The year also witnessed Suzuki launch an extension of its 2012 campaign – the TVC for its bestselling mass segment motorcycle – Hayate. Salman Khan impersonated his much loved ‘Chulbul Pandey’ character in a full blown South Indian avatar. This TVC recaptured the much acclaimed tagline - “Suzuki Hayate, yun hi nahi chalate!”
Suzuki Motorcycles looks forward to a steady growth in 2014. A significant occasion for Suzuki will be the upcoming Auto Expo in February 2014.
Suzuki Hayate User Reviews
- Engine never repairedBike feels is very easy to drive self start bike low maintenance and high mileage color bike control is superb wonderful break and best pikup 1 samll problem in bike light throw is low but visible do not take a tension buy this bike you cant face any problem bike condition is not superb but Engine never repaired.Read More4 2
- SpecificationsIf you seek speed in low budget it's the perfect match. Styles and aerodynamics are superb and mileage is very effective on your pocket. A whooping 61 kmpl along with 95+ achieved speed, gets you anywhere quickly. Maintainance cost is also super low, just usual engine oil change and chain oils. That's a super package.Read More2 1
- Service relatedStaff is very bad I am satisfied with the bike but the service provided by the service center was not as good as they broke certain parts.1
- Awesome BikeI am using it for three years it is a very good bike in 110 cc segment.
- Bad ServiceNo good service from Suzuki. The overall performance of the bike is average. Customer service was not good at the service centre.1