Royal Enfield unveils new collection of riding gears in Colombia

 Royal Enfiel introduced a whole new collection of riding gears in Colombia, which is inspired by the motorcycle despatch riders (military messengers on motorcycles) from war times at their exclusive stores in Bagota and Medellin. The new gears experience a very warm welcome from the customers in Colombia back in November 2014 when they were first showcased.

The new range is inspired by Royal Enfield’s unique heritage and history, particularly by the despatch riders of WWII and the gear exemplifies Enfield hallmarks: craftsmanship, durability and detail. The outerwear items include Leather jackets, woollen sweaters, over-shirts, t-shirts, denim trousers with articulated knee-patches, and water-resistant canvas bags.  Finally, belts, wallets and shoes in pure leather - crafted using traditional techniques while retaining a contemporary disposition – complete the collection.

The first exclusive store has come up in Bogota at Calle 134 Bis # 19-05 and houses the entire Royal Enfield range of motorcycles, including the all-new Continental GT, Rumbler, Classic 500 and Bullet 500. The 160 sq. mt full service store is designed as a motorcycle enthusiast’s living room that will set new a benchmark in motorcycle retail in Colombia. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. A similar store is now open at Medellin and the brand’s second store in Bogota will also open in the coming weeks.

Royal Enfield is working closely with Corbeta Group to bring a differentiated motorcycling experience to Colombia and is looking at key Colombian cities for expanding its distribution network. In addition, the brand is setting up strong aftermarket network and infrastructure will ensure customers have full service support in the region. The Corbeta group will be expanding the brand’s retail footprint further in the coming months.