Mahindra Two Wheelers eyeing South India, opens 4 new outlets

Mahindra Two Wheelers Ltd. (MTWL) has inaugrated 3 new dealerships and one new outlet in Bangalore- Alfa Motors at Whitefield, Synergy at Basavangudi, MSR Motors at No. 1 Magadi Main Road and Esquire Motors at Marathhalli Bridge. At the inauguration of these dealerships and outlets, the company announced plans to significantly enhance its presence across the Southern region.

The company's President in Two Wheeler Sector and Member of the Group Executive Board, Mr. Anoop Mathur said, "Mahindra Two Wheelers is rapidly gaining market share in the highly competitive commuter segment with the introduction of the Mahindra Centuro. Our focus now is to expand the reach of sales and service across India. We already have a pan India 3S presence and will be increasing network width and depth to reach almost 2000 touch points by F15. This network will not only give customers access to our products and services easily but will also help us introduce our new products that are scheduled for launch over the next 30 months. The next 18 months promise to be very exciting as we journey towards market success.”

The company has been receiving huge response from the region after launching its new commuter Centuro, which received over 70,000 bookings within 4 months of its launch. After this positive response, the company decided to focus on South Indian region and is committed to increase Sales and Service touch points to 500 plus in the region by 2015. Mahindra Two Wheelers’ four new outlets include two prominent dealerships, the 2,500 sq ft Alfa Motors located at Whitefield and Synergy near Basavangudi. The showrooms promise a superior customer experience, at par with world-class two wheeler dealership standards.

Mr. Dharmendra Mishra, Vice President Sales & Customer Care, Commented on Mahindra Two Wheelers’ dealer network strategy. He said, "Strong customer demand for the Centuro has prompted us to expand our retail network in Bengaluru and the southern region. With its segment-first innovations and competitive pricing, the Centuro has proven to be a big hit among Indian two wheeler buyers. Our expanded reach will ensure that more of our customers will gain access to this motorcycle, as well as our other products.”

By 2015, Mahindra Two Wheelers aims to operate 500 plus outlets in Southern India and will soon finalize its future network partners. Personnel at the new outlets have been provided with intensive training in sales management, service, spare parts and business systems, to assure customers of best-in-class, pre and post sales ownership experience.