Hero Electric To Expand Its Reach In India

Modified On May 30, 2019 By Niraj Kakade for Hero Electric Photon

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The company plans to open 15 new dealerships in the next two months

  • The expansion plan will be focused on eastern and central regions of India.
  • The company already has over 600 plus touchpoints across the country. Hero plans to increase this number to over 1500 in the next two years. 
  • This is the largest dealership and service network any electric two-wheeler company has in India.

In a bid to promote electric mobility across India, Hero Electric has announced the expansion of its dealer network across the eastern and central part of the country. The company plans to inaugurate a total of 15 new dealerships in the next two months alone. For reference, the company has over 600 touchpoints throughout the country already. Going forward the company plans to open over 1500 touchpoints in the next two years alone! 

Going ahead, Hero Electric certainly has a big battle to fight, especially considering emerging competition in the form of Ather Energy and the Kymco-22 Motors joint venture. That said, considering its massive dealer and service network -- and the fact that it has such aggressive expansion plans -- we still think Hero Electric will have the upper hand for now. 

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Here’s the official press release for more information - 

New Delhi 29th May 2019 – Biggest electric vehicle brand in India, Hero Electric, today announced further expansion of its dealer network in Eastern and Central parts of India leading to further strengthening its network across all key markets. The dealer facilities include advanced services, equipped with a fleet of highly trained and qualified professionals ensuring the highest levels of after-sales service and solutions to the existing customers.

With an aim to deliver sustainable commuting solutions in the country, Hero Electric has extended its network with eight new dealerships in Guwahati – Assam, Una – Gujarat, Kaithal & Rohtak - Haryana, Baranagar - Madhya Pradesh, Shirwal - Maharashtra, and Thenkasi - Tamil Nadu. Hero Electric has planned to open fifteen new dealerships across cities like Amta - West Bengal, Timarani - Madhya Pradesh, Hazipur – Bihar, Pratapura – Chhattisgarh amongst others.

The dealerships would offer the best in class E2W sales and service facility along with the entire range of

Hero Electric products available in India. In line with the government’s vision and the recent FAME 2 policy, Hero electric wants to create awareness, educate, and ensure availability across India from Srinagar in the North to Kanyakumari in the South, Porbandar in the West to Guwahati in the East, ensuring that maximum number of people are able to try and buy electric 2 wheelers.

"At Hero Electric, we aim to provide eco-friendly mobility solutions to people. We are proud to have the largest dealer network across the country and recently crossed 600 touchpoints. Our eco-friendly products are accessible to many more people across India, enabling every Indian to have a chance to use zero emission, sustainable mobility solutions from Hero Electric. We are planning to open over 1500 touch points in the next 2 years to penetrate the most interior parts of the country.” says Mr Sohinder Gill, CEO Hero Electric India.

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