Benelli Launches Imperiale 400 To Eat Royal Enfield Classic 350’s Lunch

Published On Oct 22, 2019 12:35 PM By Praveen M. for Benelli Imperiale 400

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The Italian brand is offering complimentary service in India for the first two years!

  • The Imperiale 400 is priced at Rs 1.69 lakh (ex-showroom India).
  • Its engine makes 21PS and 29Nm.
  • Dual-channel ABS is offered as standard.

Benelli has finally launched its retro-modern machine, the Imperiale 400 in India. The bike is priced at Rs 1.69 lakh (ex-showroom India), which makes it around Rs 15,000 more than its primary competitor, the Royal Enfield Classic 350. The Imperiale 400 is Benelli’s third neo-retro motorcycle after the Leoncino 500 and Leoncino 250. Bookings have already started for a token amount of Rs 4,000.

Also Read: Benelli Imperiale 400: Everything You Need To Know

Compared to the Royal Enfield Classic 350, the Imperiale makes just 1PS and 1Nm more despite packing 29cee cees more, a single overhead camshaft and even fuel injection. But on the flip side, it comes with a three-year unlimited-kilometre warranty as standard whereas Royal Enfield offers only two-year/30,000 km warranty. Also, while Royal Enfield offers only four free services (valid up to 15,000km or 1.5 years), Benelli has gone a step ahead and is offering complimentary service for the first two years. This should help draw prospective buyers and boost sales.

The bike is BS4-compliant as of now, so expect the price to go up by around 10 per cent for the BS6 model. The next iteration is likely to cost around 1.85 lakh (ex-showroom). Here’s Benelli’s press release regarding the launch:

Press Release:

Benelli Launches Retro Classic ‘Imperiale 400’ at Rs. 1.69 lakhs (Ex-showroom)

  • Benelli Imperiale 400 comes with Best-In-Class 3-Year Unlimited KMS Warranty as Standard*
  • Benelli Imperiale 400 is available in three colour options - Red, Silver and Black
  • Benelli Imperiale 400 is offered with 2-Years complimentary service

New Delhi, 22nd October 2019: Betting big on the Classic bike segment, the Italian superbike manufacturer Benelli, has launched one of its most awaited model - Imperiale 400 in the Indian market for Rs. 1.69 Lakhs (Ex-showroom, India).

The Classic bike for free spirits that strongly recalls the Pesaro based brand’s heritage. The Benelli Imperiale 400 is a reinterpretation of a historical model of the Benelli-MotoBi range produced in the 1950s. An authentic bike with a pure spirit that today finds its essence in an elegant and retro motorcycle.

Customers can book the Benelli Imperiale 400 for Rs. 4,000, by visiting or by visiting the nearest Benelli India Dealership.

Benelli India is also offering the Imperiale 400 with the Best-In-Class '3-Year Unlimited Kilometre Warranty as Standard'*.

The Benelli Imperiale 400 is introduced with complimentary service for the first 2-years. The company has also introduced an Annual Maintenance Contract for the Imperiale 400 for hassle free customer experience, which can be availed after the completion of the first 2-years.

The Benelli Imperiale 400 is available in three colour options - Red, Silver and Black.

Commenting on the launch of the Benelli Imperiale 400, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, “We are delighted to launch a series of exciting models in the last two months in the Indian market and this clearly proves Benelli’s commitment to India. We are betting big on the segment, with the launch of the Imperiale 400 and are confident of capturing a significant market share with a number of dealership launches set to take place, to ensure that our services and the Imperiale 400 is within reach for every rider out there.”

The Imperiale 400 gets an all new SOHC, single-cylinder, four-stroke, air-cooled BS4 engine with electronic fuel injection. The maximum power produced is 21PS @ 5500rpm, with a torque output of 29Nm @ 4500rpm.

Extremely easy to ride and handle, the Imperiale 400 has a compact and durable double cradle frame. The front gets a 41mm telescopic fork while the rear gets preload adjustable dual shock absorbers. The design of the exhaust, finished in black with chrome inserts, accentuate the vintage style of this new Benelli motorcycle, reinforced by the round front headlight – typically retro – and the teardrop tank, which bring out the motorcycle's true essence.

The classic bike features a 300mm disc on the front with a two-piston floating caliper and a 240mm disc with single-piston caliper at the rear, with dual-channel ABS, thus ensuring an effective and balanced braking system. The spoked rims have different diameters: 19" on the front end, 18" at the back, respectively mounting 110/90 and 130/80 section tubed tyres.

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