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2 min read3.5K Views

Benelli Imperiale 400 Crosses 4,000 Bookings

Surge in bookings reported after announcement of prices

Surge in bookings reported after announcement of prices

  • Bookings for the Imperiale 400 began on September 27.
  • Prices were announced almost a month later.
  • Expect the BS6 version to arrive prior to the April 1, 2020, deadline.

Benelli waded into the retro roadster segment with the Imperiale 400 in October 2019. This was a bit of a deviation from the usual suspects from the Italian brand. But boy, has the Imperiale 400 impressed us mightily. Benelli has received a phenomenal response of over 4,000 bookings for the bike. This is in a span of just a little over two months since bookings began on September 27.

Benelli claims a surge in demand for the bike after it announced the price. The Imperiale 400 carries a sticker price of Rs 1.69 lakh (ex-showroom Delhi), which is a bit on the premium side compared to its two rivals: the Royal Enfield Classic 350 and the Jawa. We pitted all three of these retro lovelies in a comparison test, where the Imperiale 400 emerged as our favourite. 

The Imperiale 400 stays true to its retro genre with a 373.5cc single-cylinder long-stroke motor that puts out 21PS and 29Nm. The output figures are just a little more than the Classic 350’s but it falls short in the power department compared to the Jawa. 

Benelli will be introducing the BS6 version of the Imperiale 400 prior to the April 1, 2020, deadline. Expect a minor hike in the overall price of this retro roadster with the BS6 version retailing at Rs 1.80 lakh (ex-showroom Delhi). One of the possible ways that Benelli will try to minimise the price hike is by increasing the percentage of localisation of the Imperiale 400. Currently, only the tyres and rims are locally sourced. 

Benelli Imperiale 400 User Reviews

P
pranith on Jul 11, 2025
5.0
Very good experience with this

Very good experience with this bike good riding and made my heart full of feel of ride I can make sure road presence is high and nowadays bikes are so common that this types are being rare in all and different not as every bike in this segment I can say it is tha alpha bike in all in this segment good experience Read More

R
ruthvik on Sep 22, 2024
5.0
Best Bike Undoubtedly performance

Best Bike Undoubtedly performance overall Amazing safety bike Was almost perfect in every aspect everyone love this bike much my friend also has same Feels like heaven

P
praveen on Apr 13, 2024
4.3
Great Experience

My overall experience with the vehicle was excellent, it felt like sipping a smoothie, refreshing and delightful. Considering the price segment, it's a modern classic bike with fantastic features. The mileage is impressive too. It's a truly feel-good, stylish bike that offers an awesome riding experience.Read More

U
upendra on Mar 02, 2024
4.8
Exceptional Comfort.

Experience exceptional comfort and control thanks to the smooth ride with minimal vibration. The refined exhaust system ensures a pleasant driving experience, while the powerful braking system inspires confidence. Additionally, this vehicle delivers impressive fuel efficiency, saving you fuel and money in the long run.Read More

Y
yashu on Jan 05, 2024
4.5
Great Bike

This bike offers exceptional comfort and a striking appearance. It provides good mileage and a smooth cruising experience. The engine is highly refined, ensuring a quality ride. However, it falls short of managing heat efficiently.Read More

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Jehan Adil Darukhanawala
Eat, Sleep, Ride, Repeat. Everything into a hundred. That\'s what is life for me. Have grown-up surrounded by automobiles and no doubt it has had a positive influence on me. Given that I would rather spend time gorging on pizzas and ice cream than lifting dumbbells, it is no doubt that I am generously proportioned. A keen follower of mostly all disciplines of motorsports. I believe there is just the one God - Valentino Rossi.
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