1000 Okinawa Electric Scooters Sold Post Lockdown Relaxation
The company claims it is the only one to sell 10,000 electric scooters in the last financial year
As an aftermath of the COVID-19 pandemic, personal mobility solutions are going to see an upward trend, especially in the urban space with electric scooters gaining more prominence. This is clearly seen with Okinawa managing to sell 1,000 units in the past month since the lockdown has been relaxed.
Okinawa has only managed to commence operations in around 70 per cent of its 350+ touchpoints across India. That is pretty impressive with people starting to adopt electric mobility for short-range solutions like daily commutes and grocery runs. Okinawa will be launching its new electric mini-bike, the Oki100 later this year and we will see its maxi-style scooter, the Cruiser, soon thereafter. These two products should help Okinawa branch out further and sell more units in the coming year.
Here’s the company’s official press statement:
OKINAWA RETAILS 1000+ ELECTRIC SCOOTERS WITHIN FIRST MONTH OF LOCKDOWN RELAXATION
Gurugram, June 18, 2020: Okinawa, a leading electric two-wheeler manufacturing company with a focus on Make in India has announced selling over 1000 scooters within a month, since the brand resumed operations post the government relaxing rules on the economic activities. Brand achieved this sale no. with 60-70% touchpoints operational out of 350+ dealers Pan India. The company partially resumed operations across dealerships on May 11, 2020 with 25 percent workforce and strict safety measures for COVID 19 prevention. Okinawa has already dispatched over 1200 vehicles in 1st Month of Operation after strict lockdown.
Amidst COVID-19 spread, the company had issued advisory to its dealership network on maintaining safety measures as they resume operations. The brand has been taking all the necessary precautions in terms of safety of its stakeholders. All the products are sanitized before getting dispatched from the assembly at the manufacturing unit and dealer partners sanitize post receiving the products at Dealership. To ensure the safety of the customers and dealers, a proper thermal screening is conducted at all the dealerships of Okinawa, as per the advisory issued by the company.
Okinawa has reached the milestone number of retailing 1000 electric vehicles in the current difficult times, when not all the dealerships are fully operational, which highlights the growing demand of EVs among users. Okinawa also tops the chart in high-speed electric scooter sales in India in FY2020 and the only EV player to cross 10,000 figure in India.
“We have witnessed a good demand in the market for Electric scooters. We have retailed over 1000 electric scooters despite limited dealerships operational during the current COVID 19 outbreak. This has indeed encouraged us, as we understand that the market is gaining its strength back. We also anticipate that, due to COVID-19 outbreak, a lot of people would want to avoid using public transport, which might increase the demand of new vehicles for Personal Mobility. With the increasing awareness around the economic viability of electric vehicles, we might witness a sharp inclination towards EVs among the buyers,” said Mr. Jeetender Sharma- MD, Okinawa.
Okinawa further plans to accelerate its marketing activities to spread the awareness about EV adoption. Amidst the COVID-19 scenario, Okinawa also announced a hike in dealer margin from 8 percent to 11 percent to enable its dealer network to make more profits. The brand has been adhering to strict operating procedures and is committed to health and well- being of its stakeholders.